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Sunday, January 19, 2020
Deception Point Page 34
Tolland looked only partially comforted, his relief apparently clouded by a deeper mystery. ââ¬Å"I can't be for sure without a microscope,â⬠Tolland said, ââ¬Å"but it looks to me like this is a bioluminescent plankton from the phylum Pyrrophyta. Its name means fire plant. The Arctic Ocean is filled with it.â⬠Corky shrugged. ââ¬Å"So why'd you ask if they were from space?â⬠ââ¬Å"Because,â⬠Tolland said, ââ¬Å"the meteorite was buried in glacial ice-fresh water from snowfalls. The water in that hole is glacial melt and has been frozen for three centuries. How could ocean creatures get in there?â⬠Tolland's point brought a long silence. Rachel stood at the edge of the pool and tried to get her mind around what she was looking at. Bioluminescent plankton in the extraction shaft. What does it mean? ââ¬Å"There's got to be a crack somewhere down there,â⬠Tolland said. ââ¬Å"It's the only explanation. The plankton must have entered the shaft through a fissure in the ice that allowed ocean water to seep in.â⬠Rachel didn't understand. ââ¬Å"Seep in? From where?â⬠She recalled her long IceRover ride in from the ocean. ââ¬Å"The coast is a good two miles from here.â⬠Both Corky and Tolland gave Rachel an odd look. ââ¬Å"Actually,â⬠Corky said, ââ¬Å"the ocean is directly underneath us. This slab of ice is floating.â⬠Rachel stared at the two men, feeling utterly perplexed. ââ¬Å"Floating? Butâ⬠¦ we're on a glacier.â⬠ââ¬Å"Yes, we're on a glacier,â⬠Tolland said, ââ¬Å"but we're not over land. Glaciers sometimes flow off a landmass and fan out over water. Because ice is lighter than water, the glacier simply continues to flow, floating out over the ocean like an enormous ice raft. That's the definition of an ice shelfâ⬠¦ the floating section of a glacier.â⬠He paused. ââ¬Å"We're actually almost a mile out to sea at the moment.â⬠Shocked, Rachel instantly became wary. As she adjusted her mental picture of her surroundings, the thought of standing over the Arctic Ocean brought with it a sense of fear. Tolland seemed to sense her uneasiness. He stamped his foot reassuringly on the ice. ââ¬Å"Don't worry. This ice is three hundred feet thick, with two hundred of those feet floating below the water like an ice cube in a glass. Makes the shelf very stable. You could build a skyscraper on this thing.â⬠Rachel gave a wan nod, not entirely convinced. The misgivings aside, she now understood Tolland's theory about the origins of the plankton. He thinks there's a crack that goes all the way down to the ocean, allowing plankton to come up through it into the hole. It was feasible, Rachel decided, and yet it involved a paradox that bothered her. Norah Mangor had been very clear about the integrity of the glacier, having drilled dozens of test cores to confirm its solidity. Rachel looked at Tolland. ââ¬Å"I thought the glacier's perfection was the cornerstone of all the strata-dating records. Didn't Dr. Mangor say the glacier had no cracks or fissures?â⬠Corky frowned. ââ¬Å"Looks like the ice queen muffed it.â⬠Don't say that too loudly, Rachel thought, or you'll get an ice pick in the back. Tolland stroked his chin as he watched the phosphorescing creatures. ââ¬Å"There's literally no other explanation. There must be a crack. The weight of the ice shelf on top of the ocean must be pushing plankton-rich sea-water up into the hole.â⬠One hell of a crack, Rachel thought. If the ice here was three hundred feet thick and the hole was two hundred feet deep, then this hypothetical crack had to pass through a hundred feet of solid ice. Norah Mangor's test cores showed no cracks. ââ¬Å"Do me a favor,â⬠Tolland said to Corky. ââ¬Å"Go find Norah. Let's hope to God she knows something about this glacier that she's not telling us. And find Ming, too, maybe he can tell us what these little glow-beasties are.â⬠Corky headed off. ââ¬Å"Better hurry,â⬠Tolland called after him, glancing back into the hole. ââ¬Å"I could swear this bioluminescence is fading.â⬠Rachel looked at the hole. Sure enough, the green was not so brilliant now. Tolland removed his parka and lay down on the ice next to the hole. Rachel watched, confused. ââ¬Å"Mike?â⬠ââ¬Å"I want to find out if there's any saltwater flowing in.â⬠ââ¬Å"By lying on the ice without a coat?â⬠ââ¬Å"Yup.â⬠Tolland crawled on his belly to the edge of the hole. Holding one sleeve of the coat over the edge, he let the other sleeve dangle down the shaft until the cuff skimmed the water. ââ¬Å"This is a highly accurate salinity test used by world-class oceanographers. It's called ââ¬Ëlicking a wet jacket.'â⬠Out on the ice shelf, Delta-One struggled with the controls, trying to keep the damaged microbot in flight over the group now assembled around the excavation pit. From the sounds of the conversation beneath, he knew things were unraveling fast. ââ¬Å"Call the controller,â⬠he said. ââ¬Å"We've got a serious problem.â⬠40 Gabrielle Ashe had taken the White House public tour many times in her youth, secretly dreaming of someday working inside the presidential mansion and becoming part of the elite team that charted the country's future. At the moment, however, she would have preferred to be anywhere else in the world. As the Secret Serviceman from the East Gate led Gabrielle into an ornate foyer, she wondered what in the world her anonymous informant was trying to prove. Inviting Gabrielle into the White House was insane. What if I'm seen? Gabrielle had become quite visible lately in the media as Senator Sexton's right-hand aide. Certainly someone would recognize her. ââ¬Å"Ms. Ashe?â⬠Gabrielle looked up. A kind-faced sentry in the foyer gave her a welcoming smile. ââ¬Å"Look over there, please.â⬠He pointed. Gabrielle looked where he was pointing and was blinded by a flashbulb. ââ¬Å"Thank you, ma'am.â⬠The sentry led her to a desk and handed her a pen. ââ¬Å"Please sign the entry log.â⬠He pushed a heavy leather binder in front of her. Gabrielle looked at the log. The page before her was blank. She recalled hearing once that all White House visitors sign on their own blank page to preserve the privacy of their visit. She signed her name. So much for a secret meeting. Gabrielle walked through a metal detector, and was then given a cursory pat down. The sentry smiled. ââ¬Å"Enjoy your visit, Ms. Ashe.â⬠Gabrielle followed the Secret Serviceman fifty feet down a tiled hallway to a second security desk. Here, another sentry was assembling a guest pass that was just rolling out of a lamination machine. He punched a hole in it, affixed a neck cord, and slipped it over Gabrielle's head. The plastic was still warm. The photo on the ID was the snapshot they had taken fifteen seconds earlier down the hall. Gabrielle was impressed. Who says government is inefficient? They continued, the Secret Serviceman leading her deeper into the White House complex. Gabrielle was feeling more uneasy with every step. Whoever had extended the mysterious invitation certainly was not concerned about keeping the meeting private. Gabrielle had been issued an official pass, signed the guest log, and was now being marched in plain view through the first floor of the White House where public tours were gathered. ââ¬Å"And this is the China Room,â⬠a tour guide was saying to a group of tourists, ââ¬Å"home of Nancy Reagan's $952 per setting red-rimmed china that sparked a debate over conspicuous consumption back in 1981.â⬠The Secret Serviceman led Gabrielle past the tour toward a huge marble staircase, where another tour was ascending. ââ¬Å"You are about to enter the thirty-two-hundred-square-foot East Room,â⬠the guide was narrating, ââ¬Å"where Abigail Adams once hung John Adams's laundry. Then we will pass to the Red Room, where Dolley Madison liquored up visiting heads of state before James Madison negotiated with them.ââ¬
Saturday, January 11, 2020
Macbeth Motifs Essay
When it comes down to it, humans are mammals, and there are some animalistic traits that every mammal shares. The story of Macbeth by Shakespeare includes a theme that is the epitome of a trait that all mammals share, weak versus strong. Through the use of metaphors including birds, the symbolism of Macbeth as an owl throughout the story, and the juxtaposition between birds, weak versus strong is represented by the motif of birds in Macbeth. Birds are incorporated into other literary elements that Shakespeare utilizes, showing the true depth of his writing. Metaphors allow the reader to paint a picture of written words referencing images that they are familiar with. Like any other animal, there is a hierarchy of strength and therefore power for birds. The metaphors that Shakespeare incorporates into Macbeth including birds allow the reader to reference their experience with strong birds fighting to create an image of what the humans in the story might have been fighting like. A captain describes how valiantly Macbeth fought in the battles in the beginning of the story, saying that he was ââ¬Å"as sparrows eaglesâ⬠, which paints a picture of a valiant and strong eagle fighting a small, meek sparrow (1.2.35-42). However, later in the story, when Macbethââ¬â¢s position shifts and he is no longer perceived as a noble soldier but rather as a tyrannical ruler preying on those he controls, birds are used in a metaphor again to illustrate a changed image of Macbeth. ââ¬Å"A falcon, towââ¬â¢ring in her pride of place,â⬠representing honor and innocence, ââ¬Å"was by a mousing owl hawked at and killed,â⬠illustrating an evil bird using its strength to overpower and kill an innocent bird (2.4.11-14).Sometimes, a reader does not glean the true meaning of an object in a story until after it has been illustrated throughout the entirety of the work of literature. Throughout the uses of birds in Macbeth, including the imagery and metaphors, a pattern occurs where a powerful owl is preying on weaker birds, and by the end of the story the reader comes to realize that the owl is a representation of Macbeth and the acts he is committing. The owl referenced during the murder of Duncan, is described as an ââ¬Å"obscure birdâ⬠that ââ¬Å"clamored the livelong nightâ⬠as he ââ¬Å"heard iââ¬â¢ thââ¬â¢ air, strange screams of deathâ⬠(2.3.49-56). The owl in this scene is a symbol for Macbeth discovering what he is capable of, and what new powers he receives when he utilizes his newfound strength against others. One example of how he uses his recent strength was when he decided to have everyone in Macduffââ¬â¢s castle unnecessarily murdered. In this scene Lady Macduff is expressing her anger toward her husband, but also reveals characteristics of Macbeth when she states that her husband is not equal to ââ¬Å"the most diminutive of birds,â⬠which ââ¬Å"will fight, her young ones in her nest, against the owlâ⬠(4.2.6-14). Macbeth being represented by the owl in this context depicts him as a villain that is so hungry for control that he will go to such extremes as to attack a weak, defenseless bird and itââ¬â¢s young. Sometimes it is equally as important to illustrate the weak side of a relationship as the strong side because then the contrast between the weak and the strong is magnified for the reader. In Macbeth, Shakespeare utilizes this juxtaposition to make the theme of strong versus weak even more apparent by inserting some descriptions of birds that appear weak to make the acts done by the stronger birds even more horrific. The day before Duncanââ¬â¢s murder where a powerful, evil owl was present, Banquo and Duncan comment on the sweet, innocent birds at Macbethââ¬â¢s castle, ââ¬Å"this guest of summer, the temple-haunting martlet, does approveâ⬠¦that the heavenââ¬â¢s breath smells wooingly hereâ⬠this illustrates their vulnerability and unawareness to the upcoming strike by Macbeth, making his actions seem even worse. When Lady Macduff tells her son that ââ¬Å"thouââ¬â¢dst never fear the net nor lime, the pitfall nor the gin,â⬠he responds with a question of why he should because ââ¬Å"poor birds they are not set forâ⬠, meaning that because he would be such a weak bird, hunters would have no want for him (4.2.36-37). Just after making this point, the defenseless son of Macduff is murdered by the king Macbeth, making the reader question what kind of tyrant Macbeth has come to be. The use of birds in Macbeth by Shakespeare is used to develop the theme of weak versus strong when they are used in metaphors, when Macbeth is represented by a bird throughout the story, and by the juxtaposition of the weak and strong birds. The acts committed by the characters aroused emotions in the audience because they were not so unrealistic that the audience could not relate to them, they represented the mammal in humans, the animal inside of all of us that we attempt to constrain. Birds are essential to create this unsettling feeling because their rustic, animal-like nature is no unlike the animalistic traits we try to hide, which allows the reader or audience to relate with the motif.
Thursday, January 2, 2020
Compare And Contrast Locke And Hobbes State Of Nature
In the following essay I will compare Hobbesââ¬â¢ account of the State of Nature, as depicted in his Leviathan, with Lockeââ¬â¢s State of Nature put forward in his Second Treatise on Civil Government. Regarding the main differences, I will discuss how, for Hobbes, it is a state of war in which man is self-interested, and a government is required to oppose human nature. He concluded that there is no justice in nature, and notions of right and are wrong are mere social phenomena. Locke, on the other hand sees it as a state of equality, where man is fundamentally good. The need for Government is a need for human nature to be maintained, and there is a universal right to punish, which comes in three forms and allows for justice without war. I willâ⬠¦show more contentâ⬠¦Locke is known for his appeal to reason, and see this as the way forward for harmony in state of nature, being equally able to regulate ourselves since reason teach us man ââ¬Å"has not liberty to destroy hi mself, or so much as any creature in his possession, but where some nobler use than its bare preservation calls for itâ⬠. A glaringly obvious difference arises thus far then; anarchy for Hobbes is such that due to the constant danger of others attacking you and taking yours for their own, there is a constant state of aggression towards one another. Man is essentially self-interested and thinks only of increasing his possession and pleasures, behaving not out of reason but out of passion. For Locke, man has an unassailable moral compass that prevents him from doing what is wrong, and we know what is wrong from being made in Godââ¬â¢s image. The two philosophers, therefore, understandably have very different ideas of justice in a state of nature. With no inviolable morality to speak of, acting purely from passion, man cannot draw upon it to settle disagreement or quarrel in a Hobbesian world. We require someone to enforce a justice system upon us, and to agree upon the statutes of that system. Otherwise, ââ¬Å"where there is no common power, there is no law; where no law, no injustice. Force and fraud are inShow MoreRelatedCompare and Contrast the Views of the State of Nature Held by Hobbes and Locke.2718 Words à |à 11 Pagesdefining the meaning of A State of Nature. As the likes of Hobbes, Rousseau and Locke wrote about it, it means man when he was natural in his state of nature, uninfluenced by society, and the temptations of today. There are no rights in a state of nature, only freedom to do as one wishes. It is a term used to illustrate the theoretical condition of civilization before the states foundation in Soc ial Contract Theories. In the dictionary it is described as ââ¬Å"a wild primitive state untouched by civilizationRead MoreCompare and Contrast Hobbesââ¬â¢s and Lockeââ¬â¢s Views of the State of Nature and the Fundamental Purpose of Political Society. Whose View Is the More Plausible? Why?1564 Words à |à 7 PagesCompare and contrast Hobbesââ¬â¢s and Lockeââ¬â¢s views of the state of nature and the fundamental purpose of political society. Whose view is the more plausible? Why? Introduction Thomas Hobbes and John Locke were both natural law theorists and social contracts theorists. While most natural law theorists have predominantly been of the opinion that humans are social animals by nature, Locke and Hobbes had a different perspective. Their points of view were remarkably different from thoseRead MoreBoth Hobbes And Locke Can Be Considered The ââ¬Å"Founding Fathersâ⬠1685 Words à |à 7 PagesBoth Hobbes and Locke can be considered the ââ¬Å"Founding Fathersâ⬠of liberal political philosophy. 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By analyzingRead MoreHobbes And Locke s Political Legitimacy1530 Words à |à 7 PagesTheorists such as Hobbes and Locke, both of their account on political legitimacy might look quite similar at first glance, because each theorized about the nature of mankind and the right political systems that would meet the needs of individuals. However, in Hobbesââ¬â¢ perspective, political authority does not pre-exist in individualââ¬â¢s state of nature, rather, it is created by the social contract and serves to ensure self-preservation which is threatened in a state of nature. In contrast, Locke thought thatRead MoreGeorge Hobbes And Locke s Theories On Government, Human Nature, And Natural Law1661 Words à |à 7 Pagesis easy to compare certain things because of their proximity to one another and because of their similar nature. For instance, I wrote about Basque and Catalonian independence in Spain. While it may be apt to say that they are the same for a number of reasons. They were inherently different because of the small details that change their trajectory to land close to each other but not in the same place. Much is the same when comparing Hobbesââ¬â¢ and Lockeââ¬â¢s theories on government, human nature, and naturalRead MoreComparing John Locke s Views On Political Systems969 Words à |à 4 PagesCompare and Contrast John Locke was a scholar who lived from 1632-1704. Locke worried about the absence of limitations on sovereign authority. As a man that was pro government for the people, he viewed politics as for the people or the people shall revolt. In stark contrast, Thomas Hobbes, who lived through much turmoil as well from 1588-1679, such as a civil war in Britain which lasted from 1642-1648 thought a sovereign leader was the only way to protect society from itself (Riemer, Simon, andRead MoreCompare and Contrast the Philosophies of John Locke, Thomas Hobbes, and Karl Marx843 Words à |à 4 PagesCompare and Contrast the Philosophies of John Locke, Thomas Hobbes, and Karl Marx In the idea of human nature; origin of state, the nature of government, the rights of regulation can be drawn as the reflection of insightful philosophies of John Locke, Thomas Hobbes and Karl Marx. By understanding this within the context of human nature, we can see their ideas play to how they perceive a modern philosophy. Karl Marxs Communist Manifesto illustrates the desire to build a society without economicRead MoreThe Social Contract Theories Of Thomas Hobbes And John Locke1210 Words à |à 5 PagesArnold Political Philosophy 4 February 2015 Compare and contrast the social contract theories of Thomas Hobbes and John Locke In the beginning of time, there was no government to regulate man. This caused a burden on society and these hardships had to be conquered, which is when a social contract was developed. The social contract theory is a model that addresses the questions of the origin of society and the legitimacy of the authority of the state over an individual (Bahuleyan). It rests onRead MoreHobbes vs. Locke2028 Words à |à 9 PagesAshlyn Brunk Parson POS 352 October, 2012 Exam 1: Hobbes/Locke 1. Compare and contrast Hobbes and Locke on political power? In answering this question explain Lockeââ¬â¢s argument against Hobbesââ¬â¢s understanding of ââ¬Å"paternalâ⬠and despotical power. On the discussion of power and social structure, both John Locke and Thomas Hobbes introduce their theories on paternal and despotical power in Second Treatise of Government and Leviathan respectively. Both men believe that social order is constructed
Wednesday, December 25, 2019
Loyalty cards Example For Free - Free Essay Example
Sample details Pages: 7 Words: 1984 Downloads: 6 Date added: 2017/06/26 Category Marketing Essay Type Research paper Did you like this example? and why do some work and others do not (appear to)? Why are you undertaking the research? In an increasingly global environment, organisations, its people, strategy and marketing, and its structure are finding themselves constantly seeking innovative ways to differentiate themselves from their competitors. The complex business interactions synonymous with modern society has witnessed the consumer gaining in status and decision making power whilst the retailer explores new avenues enabling them to provide superior products and services acting as the differentiator amongst competitors. Consequently the crux for all retailers in maintaining and attracting consumers stems from the notion of customer loyalty; customers commitment to do business with a particular organisation, purchasing their goods and services repeatedly, and recommending the services and products to friends and associates (McIlroy and Barnett, 2000) There appears however to be varying schools of thought over whether loyalty schemes and card do actuall y work in favour of the retailer, or whether the advantage lies instead in the hands of the customer, or indeed whether there is a mutually beneficial relationship present. Donââ¬â¢t waste time! Our writers will create an original "Loyalty cards Example For Free" essay for you Create order The UK Competition Commission (2002) found that the average consumer holds at least two loyalty cards with retailers in direct competition such as Tesco and Sainsburys, where Shabi (2003) found at least 85 per cent of UK households have at least one loyalty card. Dick and Beau (1994) propose that loyalty has both behavioural and attitudinal components. This dissertation will address the former of the behavioural component and seek to identify how consumers behaviour has changed since the introduction of loyalty schemes in the 1990s in relation to present day, and provide recommendations on how retailers can maximise consumer patterns to their advantage. What will be the gain in knowledge? The gain in knowledge which will arise from the above will present itself in the following ways: Maximising effectiveness within customer loyalty market research to generate solid data from a questionnaire which will try to identify the why and what factors of consumer habits using pertinent research methods (discussed later). As retailers seek to innovate into new growth areas accurate market data is essential to maximise customer retention through a strong understanding of behaviour and motivation. Developing new proposals for customer loyalty cards and schemes drawing on the findings from the data analysis which are more pertinent to todays society, taking into account the increasing choice of loyalty schemes available to the consumer in an increasingly saturated loyalty market. Literature review What theoretical issues will you examine? Sopanen (1996) posits that there are six different types of loyalty, where UK retailers fall within the incentivised loyalty segment: Monopoly loyalty; where there are no available choices Inertia loyalty; customers do not actively seek substitutes Convenience loyalty; loyalty is solely defined by location Price loyalty; customers are influenced by the lowest price Incentivised loyalty; loyalty relates to the benefits gained from reward cards and programmes such as UK retail giants Tesco and Sainsburys Emotional loyalty; customers are influenced by factors such as brand Mauri (2003) remarks that the UK retail sector has embraced the notion of incentivised loyalty since the introduction of loyalty cards and schemes in the 1990s where, initially established as a strategic marketing tool to garner valuable consumer data its continued use suggests that there are considerable benefits to both customers and retailers who participate in these schemes. Noorhoff et al (2004) and Sharp and Sharp (1997) believe the loyalty card exerts a positive impact on increasing customer loyalty through development of long lasting relationships and creation of a sense of belonging, where Uncles, 1994 strengthens this notion the retailer is prepared to listen, is willing to innovate on behalf of customers, and is caring, concerned and considerate. Presently however according to Byrom (2001) there are more than 150 loyalty schemes in the UK with a resulting circulation of 40 million cards; therefore it poses the question of growing concern of a saturated or loyalt y overload market within the UK retail market and the subsequent consumer behavioural response to this. Consumer Behaviour Behavioural loyalty can be demonstrated through measurable characteristics such as increased shopping frequency, sensitivity to price, an individuals retention over time and spending pattern (Oliver, 1999) where incentivized rewards such as discounts and points target specifically this form of loyalty. However due to the competiveness of giant retailers such as Sainsburys and Tesco and the ever increasing influx of incentives available to consumers its possible that customer perception is being altered due to the increase in choices, which in turn influences their behaviour. An example is a recent quote from a supermarket customer who claims I AM loyal to my grocery store à ¢Ã¢â ¬Ã¢â¬Å" I simply carry both loyalty cards (Lamb, Hair McDonald, 2008) an indication that the customer will only shop at their preferred store only when it benefits them the most. Based on the above, which are your research questions? Be as clear about these as possible. I am ideally looking to explore: If loyalty cards are effective in retention of retail customers what are the behavioural changes that have occurred within the consumer to support this since the introduction of the loyalty card system in the 1990s as opposed to present day? (Note to client; this is an idea for you to base upon; if it is too diverse you can break this down into 1) the period of 1995 onwards when the first loyalty scheme was introduced 2) focus just on present day 3) support the change in behaviour of customers and criticise the retail industry such as Tesco 4) vice versa to 3 or 4) subjectively discuss both sides) Methodology How are you going to address the research questions? This question will be addressed through dissemination of a comprehensive questionnaire encapsulating the following research methods: Kerlinger and Lee (2000) Theory Dependent viewpoint of why questions examining the relationships between variables and predicting the outcome i.e. theorising that the introduction of loyalty cards will lead to customers not shopping at competitors stores Phillps and Pugh (2005) Descriptive research of what questions looking for patterns within relationships and theories i.e. assuming the above theory is correct what would be reasons for these relationships? Distributed out to a demographic cross-section of people encompassing different ages, nationalities, status (single, married) and religious beliefs representative of the British consumer.(Note to client; if this is too difficult then ensure that you have picked a diverse profile of known individuals to yourself) Sample Questionnaire: These are suggestions for the questionnaire; where it is recommended that a maximum of fifty questions are provided, equating to ten to fifteen minutes of completion time per person. The questionnaire can be adapted to 1) retail stores and managers 2) consumers; enabling flexibility in question choices i.e. for the retail manager What do you perceive to be the biggest behavioural change in shopping habits of the consumer since introduction of loyalty cards? to the consumer What do you actively perceive to the biggest changes in your purchase behaviour since the introduction of loyalty cards? Suggestions: Descriptive Research -Do you have any of the following cards? (Tesco Clubcard, Sainsburys Nectarcard) Do you have any other /loyalty cards for retail stores other than supermarkets (Boots The Chemist or Homebase the DIY store)? -How did you obtain the cards? -Of the cards you have list them in chronological order with the most recent first: -From the cards that you have, which do you use the most? Why? -What made you obtain the card? -How often do you show the card? -Please indicate the maximum value (Ãâà £1 per point) you have ever achieved on your card? -Have you used any of the cards you own to receive discount from another retailer(s)? -If you answered yes to the above question what were the motivators which made you change your shopping habits to the other retailer? Theory dependent viewpoints à ¢Ã¢â ¬Ã¢â¬Å" Why questions in an attempt to draw relationships between theory: Do you agree or disagree with these statements: I would visit other supermarkets not currently involved with loyalty schemes if they began this service -I would stop shopping at my current supermarket if they stopped the loyalty program -Price is the main determinant for my choice of supermarket -I always play them off against each other so I can exploit the cost savings and promotional offers to get the best deal for me -Loyalty has a different meaning to the consumer as compared to the retailer How are you going to acquire and analyse the identified data? Data analysis for the descriptive questions will be qualitative analysis which will be used to support or attack the theory dependent questions; i.e. once a relationship has been found from patterns in the statistical analysis this qualitative data should provide reasons for this, and thus recommendations can be given. Data analysis for the theory dependent questions can be measured on the scale of 1-5 (1 strongly agree / 5 strongly disagree) and presented quantitatively: -Ensure that these questionnaires go out to a proportionate sample size i.e. segment accordingly on different demographics -After retrieving the data analysis can be undertaken using simple statistical analysis (i.e. mean, mode, standard deviation etc) -You are looking to see whether there are significant patterns appearing which either support or criticise your hypothesis, where you can offer recommendations off the back of these. Data Which organisations, individuals or sources will provide the necessary data? Any UK retail organisation, consumers, retail bodies, consumer bodies, and any relevant literature. Will the data be available in the depth required? Yes: providing the questionnaire is distributed effectively. Are there matters of confidentiality? No: I do not foresee any confidentiality issues from the consumer nor the retailer providing the questions asked follow the same structure as those suggested. Discussion What is your hypothesis? It is hypothesised that the increasing availability of loyalty schemes is beginning to saturate the market to one which favours the customer rather than the retailer. Application of research methods will enable identification of key relationships which support this hypothesis and thus provide recommendations to counter it. How will this guide the research? It is anticipated that the hypothesis will assist the dissertation resear ch by ensuring it remains succinct and follows the objects. How will you make adjustments following any changes in the hypothesis? It is anticipated that the only amendments will be data which may be need to be revisited depending on the effectiveness of the questionnaire. Bibliography Blumberg, A, Cooper D.R, Schindler, P.S (2008) Business Research Methods; Mc-Graw-Hill Education Bryman, A Bell, E (2007) Business Research methods; Oxford University Press Byrom, J (2001) The role of loyalty card data within local marketing initiatives, International Journal of Retail Distribution Management, Vol. 29 No. 7 Egan, C Thomas, M (1998) The CIM handbook of strategic marketing- CIM professional development series; Butterworth-Heinemann Hobbs, R, Rowley, J (2008) Are pub discount cards loyalty cards? The Journal of Consumer Marketing Santa Barbara Vol 25 Iss 6 Lamb, W Hair, J McDaniel, C (2008) Essentials of marketing; Cengage Learning Oliver, R.L (1999) Whence customer loyalty? Journal of Marketing, Vol. 63 No. 4, Peppers, D Rogers, M (2004) Managing customer relationships; a strategic framework; John Wiley and Sons Noordhoff, C., Pauwels, P. and Odekerken-SchrÃÆ'à ¶der, G. (2004), The effect of customer card programmes: a comparative study in Singapore and The Netherlands, International Journal of Service Industry Management, Vol. 15 No. 4, Saunders, M, Lewis, P Thornhill, A (2007) Research methods for business student; Prentice Hall Seth, A Randall, G (2001) The grocers: the rise and rise of the supermarket chains; Kogan Page Publishers Sharp, B. and Sharp, A. (1997), Loyalty programs and their impact on repeat-purchase loyalty patterns, International Journal of Research in Management, Vol. 14 Sopanen, B. (1996) Enhancing customer loyalty, Retail Week Smith, A, Sparks, L, Hart, S, Tzokas, N (2004) Delivering customer loyalty schemes in retailing: exploring the employee dimension; International Journal of Retail and Distribution Management, Vol 32, Iss 4/5 Uncles, M. (1994) Do you or your customers need a loyalty scheme? Journal of Targeting, Measurement and Analysis for Marketing, Vol. 2 No. 4
Tuesday, December 17, 2019
Walmart s Human Resources Mission Statement - 782 Words
As Walmartââ¬â¢s Human Resources mission statement states the company is ââ¬Å"working to ensure that every single member of our team feels uniquely fulfilled, challenged and capable of successfully accomplishing his or her role in or day-to-day-operations. However, Walmart is not living up to this promise when it comes to offering fulfilling and challenging senior levels positions to minorities especially women. Currently, Walmartââ¬â¢s executive management team is made up of 36 individuals. Out of those 36 individuals, 9 are women (25%) compared to 27 men (75%). Going into further analysis out of those 9 women, there is only one minority female, Rosalind G. Brewer, President and CEO of Samââ¬â¢s Club. Mrs. Brewer is the first African American woman to fill the role of CEO a one of Walmartââ¬â¢s Storesââ¬â¢ divisions. Looking into the 27 positions which are occupied by males, there is hardly any diversity as well. In order for Walmart to improve the lack of minority and women representation in Walmartââ¬â¢s senior level positions, the company should set up a mentoring program as well as succession plans. Through mentoring, employees identify themselves as a vital part of the organization while creating a heightened level of ownership. A mentoring program will assist in building a pipeline of diverse employees. Walmart should establish a formal mentoring program especially for minorities and women who Walmart identifies as potential candidates who in the near future will be ready for executive levelShow MoreRelatedWalmarts Vision Statement : Walmart1230 Words à |à 5 PagesWalmartââ¬â¢s vision statement, the Corporation traces its success to the principles of its founder, Sam Walton. 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So, what are the factor that Walmart use for their company? In order to have an understanding about Walmart , You should know about its overview of Walmart, OverviewRead MoreCase Study : Amazon s Marketing Strategies1538 Words à |à 7 PagesMarketing Strategies Abstract The purpose of this paper is to demonstrate Amazon.Com, Inc.ââ¬â¢s ability to be successful and how other companies compare in building on success in the business world. The marketing concept is to deliver a product or service to consumers where there is a want/need for a targeted audience, while also profiting financially. Businesses success focuses on obtaining the necessary resources, striving towards excellence within the workforce and satisfying the customer. IntroductionRead MoreWalmart s Mission And Purpose3142 Words à |à 13 PagesWorkplace Sam Walton is (was) the founder of Walmart and he had a vision of where he wanted to take Walmart and how he could differentiate it from other competitors. He wanted to help people save money as well as live better. This is Walmartââ¬â¢s mission and purpose till this very day. Walmart is still in business as well as the largest retailer in the world by revenue according to the two thousand fourteen Fortune 500 list. Because of Walmartââ¬â¢s mission, ââ¬Å"more than two hundred and fifty million customers
Monday, December 9, 2019
Compare the Methods Poets Use to Explore Ideas Essay Example For Students
Compare the Methods Poets Use to Explore Ideas Essay Within both of these poems, the poets use different types of poetic techniques to show how time can affect the relationship of two lovers. The language used in the two poems is very different but they both show the same prospective of time. In hour the language used is very blunt and in to his coy mistress the language is more creative and imaginative. This is shown in hour when the poet says, time hates love, whereas in to his coy mistress the poet says we cannot make our sun stand still. Both of the poets are trying to say that time is in control and it is very powerful. In hour Duffy uses personification and simile; this is shown in, loves times beggar. This suggests to us that time is loves enemy and love is begging time. The word beggar almost makes you feel sorry for love. The poet personifies time as loves enemy. In to his coy mistress Marvel uses metaphors. For example, Times winged chariot hurrying near, this suggest to us that death will be near. There are lots of imagery used in the two poems. For example, in hour Duffy says, but even a single hour bright as a dropped coin, makes love rich. This suggests to the reader that even one hour with your loved is very precious and should cherish the moment. We also see love being powerful than time for the first time. In to his coy mistress imagery is used in the first section of the poem, when the speaker says thou by the Indian Ganges side should rubies find; I by the tide of Hummer would complain. Ganges is thought be to be a sacred place India whereas the Humidifiers in north of England tend to be boring to Marvel. So this suggests to the reader that He is complimenting her as she is unique to him in a desirable way. She is the only person who fulfils the qualification in his vicinity. The both poets use different form and structure to the poems. In hour, Duffy only has one type of view which is time is always stopping love. This is followed the whole way through the poem. The first opening says, Loves times beggar and in the last stanza it says time hates love . Duffy uses at the start and at the end to show straight away that time is the enemy of love. By structuring the poem like this, the reader will have the same opinion throughout the poem. Duffy also uses short sentences, time slows, for here . Duffy has added a comma next to slows to show slowness. Some of the sentences in her poem run off, summer sky and a grass ditch, this suggest that she is excited. Hour also follows the structure of a Shakespeare sonnet. In to his coy mistress, Marvel makes his point at the end this is because in the first stanza he talks about what if they had all the time in the world, in the second what would happen if she doesnt sleep with him. Finally in the third stanza he tells her what she should do. By structuring his poem in that way Marvel shows the lover preparing his argument to his mistress to seize the day and not to hold back. In the first stanza Marvel doesnt use violent words as he does to the second and third stanzas. Marvel has written the poem in rhyming couplets. Both of the poets show different feelings and attitude. In hour the speaker wants a relationship which holds them together and wants nothing else but in to his coy mistress the speaker wants a sexual relationship. In hour the writer is frustrated with time and love being together. .ub06e237a2d4afe0df096641aaa0a972b , .ub06e237a2d4afe0df096641aaa0a972b .postImageUrl , .ub06e237a2d4afe0df096641aaa0a972b .centered-text-area { min-height: 80px; position: relative; } .ub06e237a2d4afe0df096641aaa0a972b , .ub06e237a2d4afe0df096641aaa0a972b:hover , .ub06e237a2d4afe0df096641aaa0a972b:visited , .ub06e237a2d4afe0df096641aaa0a972b:active { border:0!important; } .ub06e237a2d4afe0df096641aaa0a972b .clearfix:after { content: ""; display: table; clear: both; } .ub06e237a2d4afe0df096641aaa0a972b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub06e237a2d4afe0df096641aaa0a972b:active , .ub06e237a2d4afe0df096641aaa0a972b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub06e237a2d4afe0df096641aaa0a972b .centered-text-area { width: 100%; position: relative ; } .ub06e237a2d4afe0df096641aaa0a972b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub06e237a2d4afe0df096641aaa0a972b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub06e237a2d4afe0df096641aaa0a972b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub06e237a2d4afe0df096641aaa0a972b:hover .ctaButton { background-color: #34495E!important; } .ub06e237a2d4afe0df096641aaa0a972b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub06e237a2d4afe0df096641aaa0a972b .ub06e237a2d4afe0df096641aaa0a972b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub06e237a2d4afe0df096641aaa0a972b:after { content: ""; display: block; clear: both; } READ: Poetry Discussion Questions EssayWe see this when speaker says, time hates love. It also shows us that the speaker wants a simple kind of love meaning without material possessions, this is shown when the speaker says, spend it not on flowers or wine In to his coy mistress he is cynically flattering his mistress in order to get his own way. This is shows when he says, two hundred to adore each breast. The poem also suggests that the speaker wants a violent love this is shown when the poet says, and now, like amorous birds of prey, rather at once our time devour. Overall tot poets have the same prospective of time but have different opinions on relationships. In hour the speaker doesnt want to waste time and wants to cherish every moment by being together. On the other hand to his coy mistress wants a sexual relationship. So the speaker says that time is running out for them to have sex and that they do not have all the time in the world. Both of the writers say that time will go fast so dont waste it. We will also feel time going fast when we are having fun or in love, so we should cherish every minute of our life as it will never come back once it is gone.
Monday, December 2, 2019
Todays Woman Vs. Yesterdays Essay Example For Students
Todays Woman Vs. Yesterdays Essay Women of today have come a long way since the periods portrayed in the dramas Trifles, written by Susan Glaspell, and Doll House, written by Henrik Ibsen. In both dramas, the characters played by women were portrayed as nothing more than property which should be seen and not heard. This is typical of society in the late 1800s and early 1900s, which is the time setting in which these dramas take place. In the drama Trifles, the male characters known as Henry Peters sheriff and George Henderson county attorney strut around like roosters making lewd, sexist remarks while investigating the murder of farmer John Wright. We will write a custom essay on Todays Woman Vs. Yesterdays specifically for you for only $16.38 $13.9/page Order now The two farm women, Mrs. Hale and Mrs. Peters, while forced to listen to such barbaric comments, actually end up solving the murder. Throughout the drama, the male characters are made to walk around the farm house looking for clues. Unfortunately, they do this from a males point of view and are completely oblivious to the unseen environment around them. During this time, the two ladies sit silently conversing between themselves about the tragedy, and actually find clues to the hows and whys of the suspect without really looking. The female characters in this drama are written to be very perceptive and understanding about what happens in everyday life in a country home, since they too are country homemakers. With this information, which the men do not share, they notice small insignificant looking items which appear to be out of place. Through deductive reasoning, the women were able to figure out that John Wrights wife had been abused for many years. Not physical abuse, but severe mental abuse. The abuse seemed to reach its zenith when her husband killed her canary by ringing the birds neck. This signifies a symbol of the life and freedom she once had. In the drama Doll House, the main character named Nora is a woman who has gone through life being treated as if she were a china doll. She was not unlike a china doll to be placed high on a pedestal, never to be heard from except when spoken to, or when asked to entertain her husband Torvald, their children or a group of Torvalds friends. As the story progresses, Ibsen creates a climax in the theme when Torvald finds out that Nora forged her fathers name on a document to obtain money for a trip to Italy. This trip to Italy was necessary in order to save his life. Society had a certain stigmatism about the women of the late 1800s. Women were not thought to have been as smart as men, and were therefore not expected to understand the complicated world of money and especially the repercussions of getting a loan from places other than a banking institution. At this point, Nora receives a miracle she has not been looking forward to. The miracle turned out to be a test in which she finds out that their storybook love is not as strong to Torvald as she had imagined and hoped for. This particular scene in the drama gave the impression of morning sun rays tapping on the petals on a morning glory. With this, the reader begins to witness the blossoming of a flower. Noras eyes open for what appears to be the firs! t time in her life, and she makes the decision to leave her life and family in search for a new beginning. For a male author born and raised in the 1800s, Ibsen does a fine job of looking at a relationship of this kind from a womans point of view. However, women of today would not put up with either one of these situations. The women of today are more assertive and demanding than they used to be. There are many women today who are just as good if not better than their male counterparts. Some of the most successful people in todays society are women. With the passage of the right for women to vote and the womens movement of the late sixties and early seventies, women have deservingly Come a Long Way Baby.
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