Human Trafficking Essay

In this 2006 article published in Feminist Review, the author criticizes the classic viewpoint which maintains that human trafficking is a problem which only involves two parties- the sex slaves themselves and organized crime individuals who readily exploit the slaves for the purposes of illicit profits. The criticism of this assertion is upheld by the author from the vantage point that in trying to represent a complex issue as a simple case of crime and victim, pivotal contributors to human trafficking such as illegal immigration, prostitution and the like are essentially ignored. Additionally, as a result of this wholesale discounting of what appear to be legitimate factors in trafficking of human beings, the legal system and accompanying public service organizations have in effect turned their back on the victims of trafficking in many cases. Because of this disregard for legitimate crime victims, the impact of human trafficking continues to increase with time. Reviewing this article brought out several pivotal facets of the topic of human trafficking which are worthy of additional exploration. Early in the article, the point is made that at the heart of the phenomenon of human trafficking is the fact that individuals are enslaved for the purposes of a lucrative, illegal sex trade, not only in the United Kingdom, but elsewhere as well. However, there is a grey area in terms of what constitutes slavery, and thus, what makes trafficking illegal in and of itself. Davidson points out that in the broadest definition of slavery, housewives, employees, professional athletes and other groups of people can be considered to be slaves, although those who are controlling them in most cases are not breaking the law. Conversely, if this argument holds up, it can be asserted that traffickers are not criminals, at least from the standpoint of the control of other people; rather, they are overbearing supervisors, rather than criminal captors. In response to this apparent dichotomy, the author quite ably makes the point that the classic view of slavery differs from the new view of slavery and as such, human traffickers cannot be pardoned simply on the weak case that sex slave drivers can be likened to the operator of a low-paying, manual labor workshop. Lastly, the definition of trafficking is brought into the evaluation by the author by making the distinction that not all prostitution is slavery, and therefore, not all trafficking is illegal, at least from the standpoint of the intent of the trafficking itself. In legalizing prostitution, the author maintains, more people can be protected, as the illicit activity essentially emerges from the shadows and can be monitored by the proper authorities. In conclusion, the point made quite well by Julia O’Connell Davidson is that the state can in fact take a larger role in protecting women from forced sex work by focusing not on loopholes in laws and redefining words and their meanings, but rather by treating human trafficking like the crime that it is, and in some cases, legalizing and regulating adult services in order to be able to make sure that the workers in those services are in fact protected from abuse and harm like any other workers in any other occupation. In other words, by treating victims as victims and crimes as crimes, and separating the illegal from the simply immoral, it is possible to advance the causes of human rights and crime prevention simultaneously. Trafficking for the Purposes of Labour Exploitation: A Literature Review by Samantha Dowling, Karen Moreton and Leila Wright Through the review of a wide variety of sources, the authors of this article make the point that the trafficking of adults into the UK for the purposes of labour exploitation is a somewhat murky subject to explore, as there is a lack of solid data on the number of adults as well as children being brought to the UK as a final destination, which is also compounded by the fact that the centrality of the UK makes it a popular hub through which exploited individuals are passed on the way to other final destinations. Also, as the article maintains, there is also a marked lack of social services in place to help victims of trafficking. The overall lack of data on the topic of trafficking in the UK, as the authors continue, is due in large part to the fact that law enforcement, research, and governmental focus in the past emphasized prostitution and all but ignored other trafficking elements such as forced industrial labour, etc. In fairness to the UK government, by 2007, efforts were being made for the UK to become more involved in a wider, international program of understanding and prevention of all types of trafficking. As an important part of this heightened awareness and enforcement, the UK broadened its definition of trafficking as well as what constitutes trafficking in and of itself. Through this widening, it became possible for authorities to realize that there were far more criminals and victims involved in illegal human trafficking, and as such, there were far more possibilities available to fight human trafficking and protect its many victims. In other words, opening the eyes of authorities to the existence of more crime and victims made it possible for society as a whole to be enriched. Generally speaking, this article is well constructed, factually based, and hard hitting in its final conclusions. By solidly making the argument that for all of the knowledge, prevention and awareness of illegal human trafficking there is still a great deal to be learned and done, this piece serves not as a final word in the topic of human trafficking, but in fact, only the equivalent of the first word. By raising awareness of the epidemic-like characteristics of human trafficking in the UK and the tragedy of the victims of this all-encompassing crime, it has been possible for efforts to be made to reduce the crime rate in the UK and add value to the lives of victims by protecting them and saving them from the tragedies that have befallen them. Lastly, in additional endorsement of this article, it is research like this which in essence feeds upon itself; in other words, as more knowledge is gained, it is possible not only for the law enforcement community to better serve the public, but the social service agencies as well. In other words, when it is discovered that a certain legitimate industry or business, or even an illicit/illegal industry or business has been revealed to be exploiting workers either totally illegally or through violations which are not yet illegal because laws do not exist to outlaw them, the gaps are able to be filled through proper legislation and thorough public policy, all to the betterment of the UK itself. Without an increased awareness of the plight of individuals as well as the abuse of laws that are in place, society will surely degrade into chaos. Therefore, literature such as this serves an essential role in the protection of people and property. Pathologies of Security Governance by Cornelius Friesendorf Developing an Effective Criminal Justice Response to Human Trafficking by Anne Gallagher and Paul Holmes The Introduction of Quality Labels in the Prostitution Sector as a Means to Combat Trafficking in Human Beings by Conny Rijken and Linda van Krimpen These three articles, when evaluated in combination, truly clarify the issue of human trafficking, not only in the United Kingdom, but across all of Europe as well. First, Friesendorf emphasizes that human trafficking is of key importance throughout all of Europe because of its explosion in occurrence and popularity since the 1990s, expanding from the traditional version which exploited adult females for sexual purposes to include not only female children for the same purposes, but also for adult and child males as sex slaves, but also for the purposes of drug trafficking, forced labor of all types, etc. Friesendorf expands on the crime of trafficking in his article by making the point that in many cases, human trafficking is used as a means of financing the trade of other illicit commodities such as illegal drugs, stolen merchandise, undocumented diamonds and much more. Conversely, illegal commodities can also be used as a way of financing human traffic rings, creating the equivalent of a vicious circle of crime which holds the awesomely tragic potential to destroy millions of lives in record time. The Anti-Trafficking Security Governance System also plays a key role in Friesendorf’s article, as the author makes the point that the realization that such widespread crime exists and is growing has led to an international effort to detect instances of illegal trafficking of all sorts, bring suspects to justice, and to prevent it from happening in the future. While these efforts have not been totally effective, the point was well made in the article that by its very existence, the ATSGS serves a major public interest. It is through the prosecution of international traffickers, the author argues, that the entire world can in fact be improved. Gallagher and Holmes, in Developing an Effective Criminal Justice Response to Human Trafficking, likewise acknowledge the epidemic-like nature of human trafficking around the world, yet for all of the law enforcement efforts to both prevent trafficking and bring suspects to justice, no one program has been found to be totally effective, nor can any one nation lay claim to having found the secret to nipping human trafficking in the bud. One of the key reasons for this, according to Gallagher and Holmes, is the lack of any one definition of trafficking which makes the distinction between what is illegal in trafficking and what is merely unsavory results in trafficking being deemed to be illegal or not simply based on where the trafficking is occurring in the world, thereby giving traffickers the option to choose the location of their operations based on where they can do so without the threat of prosecution hanging over their heads. Gallagher and Holmes conclude their article by making the point that a cohesive, unified front against human trafficking, not only throughout Europe but worldwide, will require the establishment of international standards for legality and illegality, laws that are not limited by borders but can in fact cross borders to bring the guilty to justice, and a worldwide understanding that no matter where a trafficker goes, they can run but essentially cannot hide. Then, and only then, will human trafficking be universally outlawed as it should be. A decidedly more open-minded approach is taken by Conny Rijken and Linda van Krimpen in their article, The Introduction of Quality Labels in the Prostitution Sector as a Means to Combat Trafficking in Human Beings. This article puts forth the proposition that due to the fact that a large portion of human trafficking takes place for the purposes of prostitution, by legalizing and regulating prostitution throughout Europe, as is common in parts of the Netherlands, a great deal of criminal offenses will be eliminated and many victims will in essence be saved from exploitation at the hands of others because they will be voluntarily working in a business that is regulated by authorities, rather than being conducted in the shadows by criminal, often violent individuals. Additionally, the authors continue, the licensing of such businesses will create revenue for governments, and also generate a massive additional form of taxable revenue. Through the review of these three articles, it is possible to draw some parallels between all of them. First, as few outside of the field of professional study of human trafficking would likewise agree, the crime of human trafficking is unacceptable from a wide range of vantage points, and is growing to the point where it jeopardizes the well-being of millions of people in all parts of the world. Second, it will only be possible to fight human trafficking as the crime that it is when the nations of the world continue the efforts to establish universal definitions for the crime of human trafficking, coordinate enforcement/prevention efforts, and send out a clear message that human rights violations such as these will never be allowed to proliferate, regardless of the social, economic, or political status of any nation and/or its citizens. Also, illegal immigrants will not be allowed to be exploited under any circumstances, regardless of the fact that they themselves may have likewise broken other laws. In this instance, as the old adage goes, two wrongs do not in themselves make a right.

Their Eyes Were Watching God †Rebirth of Transcendentalism Essay

A century elapsed between the period of transcendentalism and the publication of Zora Neale Hurston’s novel, Their Eyes Were Watching God. During this time, the philosophies of Ralph Waldo Emerson and Henry David Thoreau faded as the post-war era of social realism began to dominate American culture and American literature. Thus, Their Eyes, published in 1937, was scorned and criticized by many for not being â€Å"political or serious† enough. It was not until twenty years after Hurston’s death that people began to appreciate Hurston’s works, especially Their Eyes, as important literatures in the African American and the American feminist movements. With further analysis, although Their Eyes is a modern novel, it actually takes the readers back to the period of Thoreau and Emerson; Their Eyes Were Watching God possesses elements of transcendentalism – self-reliance, nonconformity, and the over-soul – as supported by the essays of transcendentalist thinkers. To begin, a fundamental idea of transcendentalism is self-reliance, which stresses a person’s own judgment and intuition. Janie, the protagonist of Their Eyes, shows self-reliance when she uses her own judgments for the struggles she faces. For example, as she realizes that her marriage with Jody is tumbling down, â€Å"she saw that it never was the flesh and blood figure of her dreams. Just something she had grabbed up to drape her dreams over. [†¦] She had an inside and an outside now and suddenly she knew how not to mix them† (Hurston, 72). Janie knows her goals and desires, both are which shattered by Jody, so she must now distinguish the difference between the lies and the truth of her dream. Together with courage, her intuition gives her the strength to speak up to Jody on his death bed. Moreover, when she finally finds the love of her life, she feels â€Å"a self-crushing love, [allowing] her soul [to] crawl from its hiding place† (Hurston, 128). She doesn’t hide her feelings but goes to pursue her lover, Tea Cake. She is strong-will and has control over her feelings and thoughts. Even Tea Cake encourages Janie to use her own mind, â€Å"‘Nobody else on earth kin hold uh candle tuh you, baby. You got de keys to de kingdom’† (Hurston, 109). As Emerson would say that Janie possesses transcendentalist ideals because, â€Å"[She has the] integrity of [her] own mind [†¦] What [she] must do is all that concerns [her], not what the people think† (Emerson, 80). Her past experiences and her present judgments lead Janie to maker her own path in the future. Only when Janie relies on herself and holds her â€Å"keys to de kingdom† does she find her happiness and reach her dream. Furthermore, another element of transcendentalism is nonconformity, or individualism, which stresses the importance of finding one’s identity instead of giving in to society. Emerson explains nonconformity as â€Å"the great man who in the midst of the crowd keeps with perfect sweetness the independence of solitude (Emerson 80). Janie shows exactly this on the day she arrives back in Eatonville. Dressed in her blue satin dress, she confidently walks past the women and men, ignoring their hurtful gossips and leaving them in awe. Despite her solitude due to Tea Cake’s death, Janie welcomes her independence; she is perfectly at ease with herself. Moreover, Thoreau also writes about nonconformity; he writes, â€Å"The only obligation which I have a right to assume is to do at any time what I think right [†¦] They only can force me who obey a higher law than I† (Thoreau, 104). Janie shares Thoreau’s attitude when she stands up to both of her late husbands and declares what she believes is right. Logan tells her that she doesn’t belong anywhere but â€Å"‘It’s wherever Ah need yuh’† (Hurston, 31). This is probably the worst thing he can say to his newlywed; it’s hurtful, disparaging, and disrespectful. However, unlike all the other women, such as Nanny, during the time, Janie stands up for herself by yelling back at his wrongs so she can gain back her independence and dignity. As for Jody – a husband who makes her tie her hair back, denies her of speech and social interaction, and abuses her – Janie finally takes up the courage to tell the truth at his deathbed. â€Å"‘All dis bowin’ down, all dis obedience under yo’ voice—dat ain’t whut Ah rushed off down de road tuh find out about you’† (Hurston, 86). Jody has crushed her hopes and dreams and her image of love, and she’s not about to let him forget that. She would not obey; she has no obligation to obey. After Jody’s death, Janie is finally free. Even more, she feels no remorse and she doesn’t mourn because the lost of her husband gives her back her individuality. Last but not least, the over-soul is another focal point of transcendentalism; it connects God, Nature, and Man. Emerson writes in his essay, Over-soul, â€Å"We live in succession, in division, in parts, in particles. Meantime within man is the soul of the whole; the wise silence; the universal beauty, to which every part and particle is equally related; the eternal One† (Emerson, Over-soul). This over-soul connects the broken pieces of the universe together. Hurston’s Their Eyes contains many details that support the over-soul. For instance, in the beginning Janie â€Å"saw a dust-bearing bee sink into the sanctum of a bloom; the thousand sister-calyxes arch to meet the love embrace and the ecstatic shiver of the tree form root to tiniest branch creaming in every blossom and frothing with delight† (Hurston, 11). This imagery of the bee and the flower symbolizes Janie’s dream. The bee and the flower coexisted in harmony, just like what Janie hopes her marriage will be. This is Janie’s innocent soul as depicted by nature. Later on however, as she’s forced into marrying a man she doesn’t love, she begins to know â€Å"the words of the trees and the wind. She often spoke to falling seeds and said, ‘Ah hope you fall on soft ground’ [†¦] Janie’s first dream was dead, so she became a woman† (Hurston 25). As she begins to mature more, she also begins to understand the sound of nature. Nature and Janie’s souls appear to be one, united and growing together. She talks to the seeds, warning them, sympathizing with them of a world that can be disappointing and unfair. Finally, after she shoots her beloved Tea Cake in order to protect herself, Hurston writes that Janie â€Å"pulled in her horizon like a great fish-net. Pulled it from around the waist of the world and draped it over her shoulder. So much of life in its meshes! She called in her soul to come and see† (Hurston, 193). Although it was a tragic and sudden death, Janie is in peace. The love of Tea Cake will not be forgotten because he will always be with her. Janie now understands the mysteries of nature and her world; she is ready for whatever that may come. Janie has learned and grown, most importantly, she has found her soul. All in all, a century later, Their Eyes Were Watching God leads to the rebirth of transcendentalist ideas, including but not limited to self-reliance, nonconformity, and the over-soul. Throughout her journey, Janie begins to identify herself as a self-reliant individual with a soul, all of which are transcendental characteristics. In the mid 1900s, because of the on going civil rights movements, an African American woman is the least expected person to posses all these traits. Even so, Janie Crawford becomes a prominent literature figure that gives people hopes and dreams, while fulfilling those of Emerson and Thoreau. Bibliography Emerson, Ralph Waldo. â€Å"From Self-Reliance. † The InterActive Reader Plus. Illinoise: McDougal Littell, 2003. 78-83. Print. Ferguson, Craig. â€Å"Ralph Waldo Emerson – â€Å"Within Man Is the Soul of the Whole; the Wise Silence; the Universal Beauty†Ã¢â‚¬  Transcendental MeditationBlog. N. p. , 27 Mar. 2010. Web. 05 Aug. 2013. . Hurston, Zora Neale. Their Eyes Were Watching God: A Novel. New York: Perennial Library, 1990. Print. Thoreau, Hentry David. â€Å"From Civil Disobedience. † The InterActive Reader Plus. Illinoise: McDougal Littell, 2003. 90-105. Print.

Marketing Plan for White Appliances Inc Essay Example | Topics and Well Written Essays - 4000 words

Marketing Plan for White Appliances Inc - Essay Example White Appliances Inc. primarily focuses on meeting the needs of the high-income customer segment and this strategy will call upon the company to serve customers across the various income segments including the lower-income segment. This study has identified that the company’s positioning strategies should focus on differentiating the company’s products from the other products variety provided by competitors. The pricing strategy identified also allows the company to launch its brand in the market and build relationships that promotes the customer-business relations this study has used push strategy to optimize use of the available distribution channels. This strategy will help the company to offer distributors some generous discounts that would enable them achieve the objectives of giving the distribution channels incentives. This study has done market intelligence to analyze customers and competitors and has also conducted micro and macro environment analysis using SWO T and PEST analysis. Creating product awareness and improving customers’ knowledge about the product are important in achieving the desired market presence. Background of the company White Appliance Inc. is one of the international companies in America that manufacture and markets its appliance products globally. Microwave ovens are one of the company’s product lines with production plants in United States and in Asia. White Appliances Inc. Produces and markets its products to high-income customers across its global market. ... 16). Microwave products refer to the cooking devices that help in both cooking and reheating of food by passing the foods to be heated through electromagnetic radiations that emanate from all directions. Company’s situation analysis Goals: White Appliances Inc aims at penetrating microwave oven market in India cutting at all prices segments. The company has mainly focused on high price segment but it has established the need to cut across all other market segments (Mills 2002, p.3). The company also aims at increasing its market share in India; currently the company has very limited market presence. White Appliances Inc. also looks forward to changing consumer conceptions about microwave in the market. Focus: the main focus of White Appliances Inc. is to penetrate Indian market at all price levels by shifting consumer conceptions or mindsets concerning microwave ovens and also by educating customers on the usage of microwave in cooking and reheating of food (Cateora et al 2009 , p. 43). Corporate culture: White Appliances is committed to manufacturing and marketing of superior products ranging from scooters to soda pop to kitchen appliances. The company is innovation driven and it corporate culture has also exhibited reliability, high quality and excellence. The company is committed to meeting customers’ needs and in this regard it has focused on improving the understanding of customers about their products. The company is sensitive to customers’ views and its uses the views to determine customers’ satisfaction (Mohr et al 2009, p. 5). Strengths of the company: the company has familiarized itself in the Indian market as seen in the high-models developed for the Indian market.

How does the abuse of drugs affect families (break them) Essay

How does the abuse of drugs affect families (break them) - Essay Example There are moms like Charlotte Sanders (2006) who experimented with drugs at 16 but took methamphetamines as a regular habit in her twenties in order to cope with the pressures of motherhood; or Lynn Smith, who resorted to drugs as an actress in New York; or even Mike Shirley, a father of a family. In 2004, more than 3.5 million persons who were 18 years old or over admitted that they had, at some point in their life, taken at least one injection of an illegal drug. (National Drug Intelligence Center (NDIC), 2006). The NDIC also reports that drug abuse in the US is cost it $181 billion in 2002 alone, and that amount continues to rise every year. The National Institute on Drug Abuse (NIDA) defines drug addiction as â€Å"a chronic, relapsing brain disease that is characterized by compulsive drug seeking and use, despite harmful consequences.† It must be understood that, under this definition, specialized agencies such as the NIDA and the NIDC classify alcoholism and smoking as forms of substance abuse classifiable as drug addiction. Regular use of alcohol and nicotine, the so-called â€Å"legal drugs,† are prone to abuse with the same resultant effects as narcotic abuse. Also, prescription drugs are also prone to abuse when the user administers them in the inappropriate amounts, or resorts to their regular use even when the reason or medical condition that required their use no longer exists. Recently, more teens have been experimenting with combinations of prescription drugs that increases the danger of fatalities due to toxic reactions of drugs with each other. (Buddy T., 2007). Rather than being viewed as mere socially deviant behaviour, drug addiction is viewed by the medical community as a disease. Drugs alter the brain’s structure and the way it works, usually with permanent effects when left untreated. Initially, the individual embarks on his first drug trip out of curiosity and

Economics for Business Decisions Term Paper Example | Topics and Well Written Essays - 3250 words

Economics for Business Decisions - Term Paper Example If Always Round Tire doubles the size of its production facility – increasing L from 250 to 500 and K from 25 to 50 – what happens to the cost of production, even though we do not know the wages of labor or the price of capital?   This production exhibits increasing returns to scale. Doubling the scale of production will more than double the quantity of output. Costs per unit will decline because the firm takes advantage of the economies of scale. Why do economies of scale and learning curve effects look similar when they are graphed? What different concepts do they represent?   A graph of economies of scale shows that average costs per unit of output fall when the quantity of output increases. However, this decrease in the average cost per unit of output occurs at a decreasing rate. Economies of scale show the cost advantages larger firms have in some industries, like basic metals, where costs per unit fall with the cumulative volume of output. A graph of a learnin g curve shows that average costs per unit of output fall when the cumulative quantity of output produced since inception increases. This decrease in the average cost per unit of output occurs at a decreasing rate. Learning curves show the cost advantages firms that have cumulatively produced greater amounts of output have in some industries, like semiconductors. For many corporations, a major portion of the cost of production is fixed in the short run. ... In the long-run all costs are variable costs and there are no long-run fixed costs.    Wanda Weeks is tired of running her small machine tool company. She wishes to sell it in order use her time and money elsewhere. She is currently earning a salary of $85,000 per year and a 10% return on her capital investment. She wants to take a job in a bank and invest her capital in a mutual fund. What issues should she look at before making the decision to change careers?   She should look at the opportunity cost of her time and capital. The total opportunity cost running her machine tool business is the value of both her time and her capital. She should compare how much she could earn from both labor income and selling her capital investment in the machine tool business to her current labor income and capital return as the owner of this business. The Springfield Bank received 1500 inquires following its latest advertisement describing its "establish a Certificate of Deposit (CD)-get a free CD (compact disk)" promotion in the Springfield Shopper, a local newspaper. The most recent similar ad in a similar advertising campaign in the Brockman Business Newsletter, a local business publication generated 500 inquires. Each ad in the Springfield Shopper costs $500. Each ad in the Brockman Business Newsletter costs $125. Inquires from both publications have the same success rate in turning inquires into sales. (a.) Assuming that additional ads will generate similar response rates, is Springfield Bank running an optimal mix of ads in the Springfield Shopper and the Brockman Business Newsletter? Why or why not? (b.) If you claim that the Springfield Bank is currently running an optimal mix of ads clearly explain why they are using an optimal mix of ads. If you claim that the Springfield

HLS-Response and Recovery Case Study Example | Topics and Well Written Essays - 2500 words

HLS-Response and Recovery - Case Study Example There are numerous events that can cause emergency situations: fires, floods, hurricanes, tornados, earthquakes, winter storms, hazardous material incidences, civil disturbance, communications failures, radiological accidents or explosions of any kind (FEMA, 2011). Emergency response and recovery are just two of the components of emergency management. Emergency management is defined by FEMA as â€Å"the process of preparing for, mitigating, responding to and recovering from an emergency†. The response and recovery strategy for organizations should be designed for the benefit of everyone in the organization. The strategy should also support business continuity. Response of an emergency involves mobilizing all the emergency services and first responders to the area that has been hit by an emergency. In the response phase, some of the core emergency services that come in handy include ambulance, firefighters and police. If need be these services may receive support from specialis t rescue teams, it all depends on the type and severity of disaster. The response plan should have the following components: planning, reviewing, training and testing (Department of Homeland Security, 2011). For the response to be successful, the organization would need to prepare an emergency plan that also needs to be well rehearsed. This does help in enhancing the efficiency of the coordination of the rescue mission. While responding to an emergency situation, it is important that the organization maintains both discipline and agility. This, when combined with the formation of a functional leadership rescue team, makes containment of the situation very easy and efficient (Gigliotti and Jason, 1991). A disciplined and agile team involved in response activities within an organization can easily adapt to any changes in the emergency situation and still carry out their rescue mission successfully. The other part of the emergency management strategy of any organization after response is recovery. The main goal of this phase is the restoration of the organization back to its previous state. Unlike response, recovery efforts are focused on addressing the immediate needs of the organization after the rescue mission is complete. Recovery therefore deals with the issues and decisions that will have to be made in order to ensure that the organization’s operations return to normal, or to how they were before disaster struck. Recovery efforts may include the rebuilding of destroyed property and facilities, repair of infrastructure and re-employment (Maniscalso and Christen, 2002). Recovery efforts should always aim to reduce the risks that led to the disaster. For the recovery efforts to be successful, they need to be well planned and executed. What are the key plan components that should be periodically updated? Evacuation plans An organization’s emergency plan needs to be updated regularly in order to conform to the current needs. Reviewing the emergency evacuation plans is one way of ensuring that the response measures that are in place are as current as possible. For instance, if a company expands or changes its facilities, its evacuation plans also need to change to reflect the changes that have occurred. If the company happens to increase its workforce, the emergency evacuation plans will need to be re-evaluated to accommodate the increase in the number of employees.

Understanding School Business Management Essay Example | Topics and Well Written Essays - 4500 words

Understanding School Business Management - Essay Example the administrative function of the school and strategically ensures the most effect use of resources in support of the school’s learning objectives. The SBM is responsible for the Financial Resource Management/Administration Management/ Management Information and ICT/Human Resource Management/Faculty and Property Management/ Health & Safety Management of the school. From the enumerated purposes, it could be deduced that SBMs perform functions that enhance the administration and management of academic institutions through their expertise in business management. The general duties of SBMs are categorized according to the following: leadership and strategy, financial resource management, administration management, management information systems and ICT, human resource management, facility and property management, as well as health and safety (National Association of School Business Management, n.d.). The development of the profession was noted to have been steered by several key drivers. The drivers include significant changes in the educational system, the transformations in academic demands of contemporary children, as well as qualifications of those who manage academic institutions. There have been reported changes in the educational system, as well as in the provision of children’s services (National College for Teaching and Leadership, n.d.). In addition, due to the increasingly complex demands of the academic setting, those who are assigned to manage diverse facets and functions of the educational institution’s operations need to gain specialized theoretical frameworks to address complicated concerns. As emphasized, SBMs role require focusing on: â€Å"complement(ing) the roles and attributes of other leaders operating in the school, managing flexible systems, (and) providing an efficient administrative service† (National College for Teaching and Leade rship, n.d., p. 1). Concurrently, other key drivers are the need to collaborate with other leaders

Case study Essay Example | Topics and Well Written Essays - 500 words - 11

Case study - Essay Example In this facet of marketing, creation of an up-to-date customer database can save time, money incurred for traveling or communication and physical strain of frequent visits. Moreover, it ensures repeated business as the database regulates proximity with select customers. The process of making a customer database involves the stages like selecting customers to enroll in the list and keeping the track of customer data, studying buying capacity and needs of the customer, collecting details of contact information and buying habits of the target customer etc (Stones & Jacobs, 10-12). These stages simplify the progress of the business volume in direct marketing by all means. Direct mail plays a vital role in formulating direct marketing business. It is the most effective way of advertising where large numbers of customers are addressed at a single unit of time. Business people of various trades and organizations with personal relation activities use this technique to stimulate and maximize the potential response of the target groups. Almost everything in business is possible through advertising via direct mail system. The preparation and maintenance of a customer database helps in the operation of a very effective time-scale in the business process. In most cases, direct marketing is to be prompt and quick active for the stability of the business flow. Intact business volume levels are met by the application of an effective time scale. It promotes the pace of operation the time involved in each activity is bound to a scaled time pattern required for accomplishing a job. Scheduled activities only can create credibility of the business unit among its customers. This faith improves sales and the trade volume of the organization increases with a combination of values. Recognition of the product in the market is guaranteed by the value of service

Is current UK IT law relevant when applied to the cloud computing Dissertation

Is current UK IT law relevant when applied to the cloud computing - Dissertation Example Make recommendations as to how users of the cloud should approach the problem and recommendations for future change to the legislation. 4. The Main Deliverable(s): A critique of current IT law when it applies to cloud computing. A review of how cloud computing or will change the legal context for IT operations management. A set of recommendation for cloud computing users and suggested updates to UK IT law to deal with the problems that come from cloud computing. 5. The Target Audience for the Deliverable(s): Potential users of cloud computing IT legislators 6. The Work to be undertaken: In this research essay, I would concentrate on the following: How to use the services of CSPs without infringing the UK’s laws like Data Protection Act, etc. What are all the safeguards and protection mechanism to be undertaken while using CSP services? Recommendations to initiate adequate measures to safekeeping the data while they are stored with CSPs who are located outside UK jurisdiction. 7. Additional Information / Knowledge Required: The researcher should have additional knowledge on USA Patriot Act if UK companies want to use cloud services offered by US based companies like Microsoft, Amazon and Google Inc. Besides UK laws, the researcher should have extensive knowledge on European Data Protection Directive, intellectual property laws, contracts act, Criminal Procedure and Investigation Act, 1996 (CPIA, 1996) and so on. 8. Information Sources that Provide a Context for the Project: The information and data have been sourced for this project from previous empirical studies, peer viewed journals, books written on the subject on the subject by eminent authors, from online sources, and from sources available from the online libraries. 9. The Importance of the Project: Availing the services of a cloud service contractor and having lost the control over the data processing is an issue relating with security. The problems that emanate from the infringement of the data d emonstrate the confronts that the cloud customers witness when things go haphazard in the cloud atmosphere. Making an in-depth analysis of the risks associated is vital before venturing into the use of the service of a CSP and if the risks are controllable, managing them through incorporating appropriate clauses in the contract. Businesses should exercise more vigil and should not opt for cloud computing purely on the cost basis by ceding poignant control over their data, which may land them later for data infringement offences later. Further, by encrypting the data, business can adhere with residency and jurisdictional needs by maintaining the encryption keys within its jurisdiction in spite of the actual physical placement of the data. 10. The Key Challenge(s) to be overcome: The boiler plate CSP contract should be replaced by an authorised contract for CSP contracts which should have the following clauses: the security of the data of the business to be guaranteed by the cloud com puting service provider; the cloud service provider (CSP) should use data only for the purpose mentioned in the contract, and he should be held accountable if the data is either misused or for non-business purposes: the data handler to inform to the data owner immediately if there is any breach of data or security so as to take immediate precautionary steps by the service

Research Method in Biological Level of Analysis Psychology Essay Example for Free

Research Method in Biological Level of Analysis Psychology Essay Examine the use of one research method used in the biological level of analysis, including an evaluation of the ethical considerations related to them. The case studies method consists in taking a patient personal history in order to take a diagnosis. It is usually applied in persons that have abnormal characteristics in behaviour, at biological or at cognitive level; it can also be applied to a group of people that are under the same situation. Case study is a long-term research where the patient or the group of people are studied to get into a conclusion. This type of study investigates and recollects qualitative data, such as feelings and experiences. At the same time it also includes quantitative data of measurements such as blood testing, IQ scores and other survey data. An example of case-study method is the Phineas Gage research. Phineas was the man who had an accident and a metal pole entered through its skull. It entered through his left cheek and exited through its frontal lobe. There were many factors that made of this situation really abnormal. Just after the accident Phineas was awake. He lost the vision in his left eye, but in his right eye the vision was perfect. Besides he didn’t suffer any paralysis and had no difficulty with speech or language. However, the doctor noted that his intellectual abilities and his emotional control had been destroyed. Gage had become impatient, indulgent and though he made plans for hi future he could never follow them. He could be described as a child. According to the long-term case study, his frontal lobe provided evidence that the brain affects personality and social behaviour. This is a really important research because it presents one of the biological level of analysis, the one that refers there are biological correlates of behaviour. Here we can see how damaged physiological factor can affect behaviour. Besides it shows us how case studies are really useful, because not all changes in behaviour happen from one day to another. As this study evidenced the process in which the behaviour starts to see affected is a long-term process. Case studies of the brain-damaged patients have led to important findings about the brain. According to the ethics in this type of research, probably there are more negative facts tan positive facts. Case studies researches are not ethical because the patient is treated, observed and examined like it is a completely different person compared to the others. Besides it can invade your personal spaces and take you away some privacy. The researcher gets to know deeply personal information fro the patient, which is not usually shared with other people. Besides, some of this information may be published or at least written up as a research report, in order to be used in a future as valid information in researches, etc. That’s why the identity of the person should be always protected; the researcher needs to cover all the details that could lead others to work out the individual’s identity. In the case of Phineas Gage most of this ethical considerations weren’t taked into count. They didn’t covered up his identity, beside they go into details of his personal life. In conclusion the case studies are really important because are the ones that lead us to conclusions about real life issues and particular problems. The researches done by this method are really accurate and play a really important role in psychology biological level of analysis.

Impact of Organised Retail On Unorganised Retail

Impact of Organised Retail On Unorganised Retail Abstract The revolution in Indian retail industry has brought many sweeping changes and also opened door for many Indian as well as foreign players. In Indian scenario there is always a constant clash between challenges and opportunities but chances favors those companies that are trying to establish themselves. As every coin has two faces similarly it also has some pros and cons. In India about 96% of retail markets consist of unorganized retail players such as kirana stores. As a result of favorable demographic conditions such as changing life style of Indian consumers and government policies provide huge opportunities for Indian corporate houses as well as foreign players. If we compare today’s scenario with earlier we found that at that time the price and the delivery mode is totally different .at present the markets and their processes are more flexible in all aspects. The new Snow-white market places have started to replace the traditional bazaar – kind of dwarfed tiny corner kirana shop. India has highest shop density in the world. It has more than 1.5crores retail shop thus providing 2nd highest employment after agriculture. It employs 7% of total workforce and contributing more than 10% of India’s GDP.But have we ever thought that what by the entry of big retailers what will be happened to those unorganized retail kirana stores which constitute 96% of it? It may not have an immediate effect but in long run it might affect the small kirana stores and thus many people would loose there job , many families could get affected thus in long run we should not ignore this issue . The main purpose of this report to study the impact of organized retail on the small kirana stores and to find: How kirana stores can sustain themselves in long run? How they will cope in the competition from organized retail players? Are the steps taken by government enough for their safeguards? This paper discusses the various challenges faced by both organized as well as kirana stores in Delhi NCR and how both can sustain in equilibrium without much affecting each others. Introduction Retailing can be defined as the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the consumer. Retailing is a well recognized business function which compromises making available desired product in the desired quantity at the desired time. This creates a time, place and form utility for the consumer. The success of retailing is depend up on the efficient supply chain and assortment of merchandise mix. A well-developed supply chain reduces wastages and transaction cost thereby reducing the cost of inventories to be maintained by the producers and the traders. A reduction in the cost of inventory management leads to a reduction in the final price to the consumer. Retailing has been identified as a key source for promotion of textiles, processed foods, agricultural and horticultural products. Recently due to certain demographic and economic changes India retail sector has taken a new breathe. It has created a lot of opportunities for big corporate houses like Tatas , Reliance and Bharti etc as well as for many foreign players. As in present scenario Indian retail is in nascent stage therefore it is not much affecting the small kirana stores but in long run its affect can be ignore. Undoubtedly, revolution in retail is good for Indian consumers as well as government as it will increase the taxes i.e. income for government and consumer will have more choice. Broadly Indian retail sector can be classified into two segments: Unorganized retailing Unorganized retailing is characterized by a distorted real-estate market, poor infrastructure and inefficient upstream processes, lack of modern technology, inadequate funding and absence of skilled manpower. Therefore, there is a need to promote organized retailing. Organized Retailing Organized Retailing can be defined as a form of retailing whereby customers can buy goods in a similar purchase environment across more than one physical location for verticals from food, grocery, apparel, consumer durables, jewellery, footwear, beauty care, home dà ©cor, and books to music. In organized retailing a proper record is maintain by the government and retailers need to pay the tax to the government. What is the threat for local organized stores? India has highly fragmented retail industry. Today’s scenario India, still have of the traditional formats retailing .Today still local kirana shop, pan, bidi shop, hardware Store, weekly hatts,convenience stores bazaars etc.It constitute about 96% of retail market .About 12 million outlets operating in country and only 5% of them being larger than 500 square feet in size. In India it is very important to understand what role it pays in lives of Indian citizens from social as well as economic prospective. Retailing is probably the primary form of Disguised Unemployment In Our Country As we have over crowded agriculture sector and stagnating manufacturing sector and the low wages and hard work in both sectors forced many Indians to jump in service sector. Here due to lack of opportunities it is almost become a natural decision for an individual to set up a small shop or store depending upon his financial condition .Thus retailer is born by circumstance not by choice. Ultimately it provides job of more than 6 crores people where as organized retail provides employment to roughly 7 lakhs peoples. So the policy makes should be careful about these 6 crores peoples, whose livelihood may get in danger in future. Retail Industry Structure Global Scenario Worldwide retail industry is one of the most attracting industry being controlled by a handful of powerful corporations based mainly in the U.S and Europe, namely, Wal-Mart, Tesco, Carrefour and Metro. Beside these their are many others big MNC retailers but they have saturated in their home countries only and are looking for penetrating emerging markets like India, China and Russia. As these players are penetrating in these countries thus providing a world class shopping experience to the consumers. Today consumers become more demanding want world class products as well as not only buying but an experiential shopping. Thus shift in consumer behavior in these emerging markets attracting world biggest players. Also the saturation in US retail market and other existing markets in developed countries forcing them to move in new market like India and china. Retailing in United States Retail Sector is the second largest industry in U.S. both in number of establishments and number of employees. The U. S. retail industry generates $3.8 trillion in retail sales annually ($4.2 trillion if food service sales are included), that is approximately $11,993 per capita. Wal-Mart is the worlds largest retailer and the worlds largest company with more than $312 billion (USD) in sales annually. Wal-Mart employs 1.3 million associates in the United States and more than 400,000 internationally. The second largest retailer in the world is Frances Carrefour. Retail Trends in other Countries China had initially restricted FDI in retailing to only joint ventures at 49 percent foreign holding and only at specified locations subject to a ceiling on the number of stores. Malaysia, Indonesia, Thailand and Japan have enforced zoning restrictions for mega-retailers. There are minimal capital requirements for foreign retailers in Sri Lanka. The Philippines has imposed â€Å"sourcing† and reciprocity requirements on foreign retailers. In Japan, mega-retailers must seek the views and permission of small local stores before opening a new store. In the US, major cities such as Los Angeles, California, Chicago and New York City have restricted the opening of Wal-Mart stores within city limits. France enacted the Raffairin Act that regulates the growth of hypermarkets larger than 300 square feet. In Thailand, the government has set up an assistance fund for local retailers due to the impact of mega retailers. Share of Retail Market in world economy: Country Total Market ( bn US $) U.S 4030 Taiwan 40 Malaysia 20 Thailand 32 Indonesia 75 China 325 India 360 Indian Retail Scenario History Traditionally Indian Retail can be traced back from Weekly Markets, Melas, Village Fairs in Small towns and villages to Kirana stores, PDS outlets, Khadi Bhandaar, co-operative stores in Urban cities. The wave of retail began with various textile manufactures like Bombay Dyeing, Raymonds, S Kumar’s, and Grasim foraying into selling the product through their outlets and competition among FMCG players driving the forces towards retailing. The evolution of retailing lead to an emergence of various modern formats like Shopping malls, Super-marts, Hyper-marts,Departmental Stores, Apparel Stores, etc. catering to majorly all sectors of society providing the all-important 3Vs – Value, Variety and Volume. Retail Boom In India Indian Retail Sector is at its inflexion point awaiting multifold growth. The Retail Industry’s Size is presently Rs 1, 44,253 crores out of which the organized sector contributes to a mere 4 percent Of the market size, fairly dominated by scattered, unregulated, unorganized players. Retail sector is expected to grow in tandem to the GDP growth-rate. This sector is slated to be the biggest contributor to GDP of around 10 percent and has promisingly generated ~8 percent employment in India, which is moving towards a larger generation of employment opportunities in the times ahead. Future Of Organised Retailing In India Due to the urban-rural divide, organised retail will grow in the metros and large cities, followed by semi-urban and rural areas. Thus India is on the verge of an enormous multi-fold growth of organised retail. In a span of just 5 years, organised retail is expected to expand in urban cities besides making an entry in semi-urban and rural areas. Presently, the organised retail market is 4 percent of the total retail, that is around Rs 67,310 crore and is expected to compound at 27 percent per annum, aggregating to Rs 1,75,103 crore (7.44 percent of the total retail) in 2010-11. The retail industry is assumed to grow at GDP growth rate. The retail revolution signals softening of inflation rate on an yearly basis, due to elimination of intermediaries in retailing and passing on of all the benefits to the consumer. The mantra expediting the retail growth is ‘Consumer is the King’. Penetration of Organized Sector Organized Share of retail sector is expected to increase to 8-9 percent in 2010-11 from 4 percent in 2007. Segmental Growth of Retailing Food and Grocery This is the largest vertical of 74.4 percent of retail size compromising fruits and vegetables, milk and milk products, staples, cereals, grains, pulses, processed food, ready to cook and ready to eat meals, spices and other eatables. This is least penetrated segment across all verticals of around 1.5 percent, being the most untapped pie. According to NSSO 60th round, 54 percent of the rural and 42 percent of urban expenditure was on food. Apparels Clothing and textile is a large organized vertical dominated by textile manufacturers Raymond, Bombay Dyeing, Vimal, and by big retailers like Pantaloon, Pyramyd, Koutons having ~16.4 penetration level. Increasing disposable incomes and change in the lifestyle needs has pushed the segment. Consumer Durables The electronics and consumer durable is the biggest organized segment penetrated to ~20 percent. There lies more unearthed growth in the verticals as the craze for electronic gadgets have been picking up with the advent of nuclear families. Home Dà ©cor and furnishing The demand for furnishing is going to be spearheaded by a huge demand for the real-estate, paving way to tap the unorganized segment. Presently only a few players like Gautier, Godrej, Durian function as organized entities. Jewellery and Watches Titan is the early entrant in the segment followed by MNCs Oyzterbay, Tanishq, Swaroski, Orra, Gitanjali, D’damas driven by demand for fashion accessories, and huge advertising and promotion campaigns. Beauty Care The organised players in Beauty Care are HLL (Lakme Salons), Marico (Kaya), Health and Glow are having a huge growth impetus. Footwear Leaving aside the Apparel, Footwear segment is forming a big pie in the organised retail sector, expected to grow to greater heights with foreign payers like Crocs Inc. Books, Music and gifts In addition to Tier-II and Tier-III cities, the habit of reading books and listening to music is picking up among the Tier-I cities. The stores like Oxford Bookstore etc are experiencing this upswing. Organized Retail Growth in Indian Cities The Retail sector contributes to around 36 percent of GDP in India and is largest employment generator. The sector is dominated by small-scattered unorganised regional players, large players contributing to meager 10 percent of the total pie. Organised retail is at its nascent phase wherein the large organised retail groups are having aggressive expansion plans to penetrate the Metros and Tier I cities and establish themselves amongst rural masses of Tier I and Tier II cities. There lies a challenge for retailers to experiment with new value formats along with developing customer loyalties. Since there will be demographic shift in population growth, urbanization and migration due to transition in urban household growth and income distribution. The total retail market in the top 67 cities in India in 2006 was Rs. 2.55 trillion, which is expected to increase to Rs. 3.91 trillion in 2011. According to CRISIL, around 87 percent of the retail opportunity comes from top 25 cities compromising Metro Delhi, Mumbai, Calcutta, Mini Metros Hyderabad, Chennai, Bangalore, Mini Metros Ahmedabad and Pune, Tier I cities of Kanpur , Nagpur, Surat and Ludhiana, Tier II cities Coimbatore, Chandigarh, Lucknow, Kochi, Jaipur and Tier III cities Vadodara, Vizag, Indore, Vijaywada, Thiruvananthpuram, Bhopal, Nashik and Madurai. The levels of penetration in the top 67 cities are expected to leap. Organized retail has been established in Metros and Tier 1 cities, other cities having negligible level of penetration Retail Formats in India: Conventional Formats Kirana These are food and non-food neighborhood counter stores, also called ‘mom and pop stores’ in western countries. These are big chunks forming the segregated and unorganised retail segment. These are family-ownedand- run retail-outlets picking the goods from wholesalers totaling to around 12 million stores across India. Mandis These are the largest chunk of unorganised retail catering to urban and rural masses. Mandis are physically located at different regions to enhance convenient shopping. The sellers bring across various products like eatables,vegetables and fruits, pulses, cereals, spices etc. The most prominent of them are sabzi mandis found in most of the localities across India. Village Haats This form is operating in rural areas where buyers and sellers gather once in a week or month from nearby villages and small towns to cater their livelihood and leisure needs. These haats are a source of entertainment and socialization among rural masses. Push Cart Vendors The are categories of vendors roaming from door to door in various localities selling fruits, vegetables, and other eatables, from which mostly housewives makes purchases that too on credit. Modern organized retail formats: Shopping malls Area -60000-700000 square feet Point of differentiation: Multi format, Multi products, Multi brand caterings, Lifestyle needs. Hyper market Area: 50000 – 100000 square feet Point of differentiation: Multi vertical Super markets Area: 5000-10000 square feet. Point of differentiation: low cost, low margin high volume, self service operations design to serve total need for food, laundry household maintenance products. Departmental stores Area: 20000-30000 square feet. Point of differentiation: single vertical , several product lines Apparels store Area: 20000-25000 square feet Point of differentiation: Multi branded, Single vertical, focusing on high consumers Specialty stores Area:-2000-5000 square feet Point of differentiation: Narrow product line with deep assortment ,multi branded, Single vertical on specific needs of the customers. Exclusive formats Area: 500-5000 square feet Point of differentiation: Owned/Franchised, Single products 8. Convenience stores Area: 200-500 square feet Point of differentiation: Located near residential area, open long hours, seven days in a week, limited product line, high turnover Advantages of conventional Modern Organized retail formats Conventional formats: Low operating cost Overheads. Proximity to consumers. Low operating hours. Strong relations with customers. Modern organized retail formats: Large bargaining power with suppliers. Range variety of goods. Quality assurance( Brand related, durability) Convenience Hygiene Business Models suiting Indian Scenario Cash--carry Wholesale Model Cash--carry is a form of retail trade in which goods are sold from a wholesale warehouse operated either on a self-service basis where customers settle the invoice on-the-spot or pay cash and carry the goods away themselves. The cash--carry player also performs many value-added functions, including selling and promoting, buying and assortment building, bulk-breaking, warehousing, transporting, financing, risk-bearing, supplying market information, and providing management services. Hub-and-spoke Model Retail Chains are entering residential areas with the hub-andspoke model, whereby one large store supports various smaller stores in the nearby residential areas. This is win-win model is well-suited to the Indian business scene where large stores obtain supplies from the warehouse and supplies to the consumers, involving both large payers acting as wholesalers and local kiranas as retail outlets. With efficient supply chain management, availability of space and proper technology in place, this will not take much time. The Piramyd Retail’s Trumart Stores (food and grocery) in Mumbai and Pune are based on a similar model. Growth Enabling Factors Higher Disposable Income The disposable income has been showing a rapid increase from the last few years and is expected to grow steadily because the proportion of the major consuming class (population having incomes higher than Rs 90,000) is expected to reach 48 percent by 2009-10 from 20 percent in 1995-95, at the 2001-02 prices, at a CAGR of 9.3 percent over the next 8 years leading to new consumption patterns due to increasing depth in the consumers’ pocket. Growing Working women population The propensity to spend in the case of working women is higher by 1.3 times as compared by housewives. According to the census report, the population of working women increased to 26 percent in 2001 as compared to 22 percent in 1991. Adoption of Nuclear Family culture The increase in per capita income paved way to increase the nuclear-family culture. The proportion of nuclear families as a percentage of total household population has increased as shown by fall in average household size from 5.57 in 1991to 5.36 in 2007, expected to fall further to 5.02 by 2011. This will fuel the growth of organised retail. Baby Boomer Effect The demographics of Indian population has a steep growth in earning population (15-60 yrs). In 2000, 593 million people (58.3 percent of total population) constituted the age bracket of 15-60 yrs – growing from an unprecedented level of 335 million people (54 percent of total population) in 1975 at a rate of 77 percent (CAGR of 2.3 percent) in contrast to a population growth of 64 percent (CAGR of 2 percent) over the same period of 25 years. Over the next 15 years, the earning population is expected to increase to 62.8 percent in 2015, translating into a population of 782 million. Growth in Urban Population Urbanization has increased at a rate of 2.7 percent over the last 10 years (1990-2000). In 2000, the urban population was estimated to be 281 million (27.7 percent of the total population). This trend is likely to continue and urbanization is expected to grow at 2.4 percent between 2000 and 2015. In 2015 the urban population is expected to be 401 million, constituting 32.2 percent of the total population. Robust Outlook towards Branded products Due to liberalization of manufacturing sector, various organized branded products have entered into Indian markets, thereby developing and widening the basket for branded finished goods. With the advent of International competition, new trends and lifestyles are evolving among India masses resulting into 10-15 percent growth in branded products. This has established the base for organized retail market in India. Growth in Retail Malls and various other new Formats Real Estate players like Raheja’s, Future Group, DLF, Omaxe, Piramal Group, Parsvnath, Unitech are developing retail malls and leasing out the retail spaces to various retailers of varied products making it a one-stop shopping destinations in urban and semi-urban cities. These shopping-cum-entertainment malls are wooing young buyers to increase their conversion rate backed by increasing foot-falls. Around 358 malls have come up by 2007, covering a total space of 87 million square feet, thereby pushing organised retail to new heights. Plastic Money becoming a greater Pie of credit The use of plastic money in the form of debit and credit cards has expanded multifold in last 5 years. The number of credit cards has grown at a CAGR of 28 percent and debit cards galloped by 140 percent. The customers have adopted the habit of electronic payments and leveraging their pockets shifting from basic needs to lifestyle products. Swot Analysis of Organized Stores Strength: As being technology intensive .these stores are able to forecast customer demand, shorten lead time reduce inventory holding ultimately save cost. Wide assortment show customer has variety of choice Weakness: Despite of high footfall the conversion rate is very low. As a result retail measure experiencing an ROI of only 8% to 10% Organized stores have less customer loyalty as compare to unorganized stores. Low customer knowledge Lack of personal touch Opportunities: Indian middle class is already 30 crores projected to grow to over 60 crores by 2010 making India one of the largest consumer markets in the world. According to KSA projections by 2015 India will have 55 crores people under the age of 20 reflecting the enormous opportunities possible in the kids teens retailing segments. Threats: High real estate rent. Poor Infrastructure Less develop shopping culture. Due to fragmented market high distribution cost. Swot Analysis of Unorganized Stores Strength: Located in prime residential area. Rental for large stores in these area are generally not available. They enjoy a near monopoly in area that is backward or do not have a population with sustainable purchasing power like rural areas. since organized retailer are unlikely to enter such reasons Weakness: Do not provide quality assurance. Less concern about ambience hygiene issue. Opportunities: Low capital requirements Proximity to consumers and strong relationship help them to gauge .Customer needs stock accordingly thus gaining more business. Threats: Increase in use of credit cards With huge stores coming up in catchments areas of 5-7 km of approachable distance larges chains planning to set up hub spoke, smaller stores. So the very existence of traditional store is in danger. Low or no bargaining power due to small scale of operations Due to smaller in size unable to stock a variety of goods. Provide not many options to the customers. Why Indian consumers want more experiential shopping today? The Indian consumer is changing rapidly. The average consumer today is richer, younger and more aspirational in his or her needs than ever before. Consumers now value convenience and choice on a par with getting value for their hard-earned money. A range of modern retailers is attempting to serve the needs of the ‘new’ Indian consumer. Today Indian consumers want not only buying but a full shopping experience. For this one of the important factors responsible is change in life style as well as disposable income. As per Indian consumer’s map , approximately 209 million of total household in India 6 millions are rich having annual income of more than US$ 4700 .this number were 1 million household in 1994 and 3 million households in 1999-00 thus this class is growing very rapidly. About 50% of these families are living in metros and spending more than eighteen billion annually. As per the need of these families around 62% market for premium products is concentrated in Mumbai, Bangalore, Chennai and Kolkata. But now retail market is moving toward big and also small cities . India’s 8.5% of the retail market concentrated in 8 big cities .As per an estimate among rich class top most 1 million customers comes under superrich category growing by 20% per annum and shows behavior similar to international consumers . While this segment is worth targeting for high-end premium products, it is not the key driver of the organized retail sector. The real driver of the Indian retail sector is the bottom 80% of the first layer and the upper half of the second layer of the income map (see ‘Map of India’s income classes’ below). This segment of about 40 million households earns USD 4,000-10,000 per household and comprises salaried employees and self-employed professionals. This segment is expected to grow to 65 million households by 2010 and is currently the key driver behind explosive growth in passenger car sales (USD 5 billion in 2004) and mobile phone penetration (over 70 million). The top 6 Indian cities -Mumbai, Delhi, Chennai, Kolkata, Bangalore and Hyderabad -are the darlings of India’s exploding economy. They represent 6% of the population, but contribute 14% of India’s GDP. They are the centers of business, finance, politics and the emerging sunrise industries such as IT, pharma and ITeS, which have put India on the global map. These cities are also the barometer of India’s economic development and most foreign investors have flocked here. Are Indian consumers are ready for organize retail? By the end of 20th century in Indian retail sector too many significant changes has taken place. The retailing industry, which in early1990s was dominated by the unorganized sector, is now going a drastic change with a rapid growth in the organized sector with the entry of many corporate groups such as Tata, RPG, ITC and Bennett Coleman Company. Now Indian consumers are much aware about domestic and foreign products by the different source of media, such as newspaper ,television and the internet Apart from this there are too many social changes like increase in working couples , increase in number of nuclear families , rapid Urbanization.goverment policies ,increase in availability of retail space , increase in disposable income , availability of educated manpower also catalyzed the growth of organize retail . Food retailing was the most important area where players like food worlds establishing their outlets all over the India. Beside it supermarket and departmental stores now replacing traditional grocery stores all over the India , by the entry of fast foods (McDonalds), packaged foods (MTR), vending machines and specialty beverage parlors (Nescafe, Tata Tea, Cafe Coffee and Barista) brought about significant changes in the eating habits of Indian consumers. Literature Review Indian retail sector still has long way to go till now many research work and articles have been return over Indian retail. These articles and research work mainly focus upon huge untapped markets in Indian retail. They mainly talk about the opportunities available in the Indian market for the growth of organized retail. Some of the important research paper and articles which inspired me and catalyzed my thinking process over this topic are: â€Å"The evolving retail market in India† was written by Dale Anne Raiss and Ranjan biswas working as partner and head of market at Ernst Young .In this report they talk about largely untapped potential in retailing in India. They also tal Impact of Organised Retail On Unorganised Retail Impact of Organised Retail On Unorganised Retail Abstract The revolution in Indian retail industry has brought many sweeping changes and also opened door for many Indian as well as foreign players. In Indian scenario there is always a constant clash between challenges and opportunities but chances favors those companies that are trying to establish themselves. As every coin has two faces similarly it also has some pros and cons. In India about 96% of retail markets consist of unorganized retail players such as kirana stores. As a result of favorable demographic conditions such as changing life style of Indian consumers and government policies provide huge opportunities for Indian corporate houses as well as foreign players. If we compare today’s scenario with earlier we found that at that time the price and the delivery mode is totally different .at present the markets and their processes are more flexible in all aspects. The new Snow-white market places have started to replace the traditional bazaar – kind of dwarfed tiny corner kirana shop. India has highest shop density in the world. It has more than 1.5crores retail shop thus providing 2nd highest employment after agriculture. It employs 7% of total workforce and contributing more than 10% of India’s GDP.But have we ever thought that what by the entry of big retailers what will be happened to those unorganized retail kirana stores which constitute 96% of it? It may not have an immediate effect but in long run it might affect the small kirana stores and thus many people would loose there job , many families could get affected thus in long run we should not ignore this issue . The main purpose of this report to study the impact of organized retail on the small kirana stores and to find: How kirana stores can sustain themselves in long run? How they will cope in the competition from organized retail players? Are the steps taken by government enough for their safeguards? This paper discusses the various challenges faced by both organized as well as kirana stores in Delhi NCR and how both can sustain in equilibrium without much affecting each others. Introduction Retailing can be defined as the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the consumer. Retailing is a well recognized business function which compromises making available desired product in the desired quantity at the desired time. This creates a time, place and form utility for the consumer. The success of retailing is depend up on the efficient supply chain and assortment of merchandise mix. A well-developed supply chain reduces wastages and transaction cost thereby reducing the cost of inventories to be maintained by the producers and the traders. A reduction in the cost of inventory management leads to a reduction in the final price to the consumer. Retailing has been identified as a key source for promotion of textiles, processed foods, agricultural and horticultural products. Recently due to certain demographic and economic changes India retail sector has taken a new breathe. It has created a lot of opportunities for big corporate houses like Tatas , Reliance and Bharti etc as well as for many foreign players. As in present scenario Indian retail is in nascent stage therefore it is not much affecting the small kirana stores but in long run its affect can be ignore. Undoubtedly, revolution in retail is good for Indian consumers as well as government as it will increase the taxes i.e. income for government and consumer will have more choice. Broadly Indian retail sector can be classified into two segments: Unorganized retailing Unorganized retailing is characterized by a distorted real-estate market, poor infrastructure and inefficient upstream processes, lack of modern technology, inadequate funding and absence of skilled manpower. Therefore, there is a need to promote organized retailing. Organized Retailing Organized Retailing can be defined as a form of retailing whereby customers can buy goods in a similar purchase environment across more than one physical location for verticals from food, grocery, apparel, consumer durables, jewellery, footwear, beauty care, home dà ©cor, and books to music. In organized retailing a proper record is maintain by the government and retailers need to pay the tax to the government. What is the threat for local organized stores? India has highly fragmented retail industry. Today’s scenario India, still have of the traditional formats retailing .Today still local kirana shop, pan, bidi shop, hardware Store, weekly hatts,convenience stores bazaars etc.It constitute about 96% of retail market .About 12 million outlets operating in country and only 5% of them being larger than 500 square feet in size. In India it is very important to understand what role it pays in lives of Indian citizens from social as well as economic prospective. Retailing is probably the primary form of Disguised Unemployment In Our Country As we have over crowded agriculture sector and stagnating manufacturing sector and the low wages and hard work in both sectors forced many Indians to jump in service sector. Here due to lack of opportunities it is almost become a natural decision for an individual to set up a small shop or store depending upon his financial condition .Thus retailer is born by circumstance not by choice. Ultimately it provides job of more than 6 crores people where as organized retail provides employment to roughly 7 lakhs peoples. So the policy makes should be careful about these 6 crores peoples, whose livelihood may get in danger in future. Retail Industry Structure Global Scenario Worldwide retail industry is one of the most attracting industry being controlled by a handful of powerful corporations based mainly in the U.S and Europe, namely, Wal-Mart, Tesco, Carrefour and Metro. Beside these their are many others big MNC retailers but they have saturated in their home countries only and are looking for penetrating emerging markets like India, China and Russia. As these players are penetrating in these countries thus providing a world class shopping experience to the consumers. Today consumers become more demanding want world class products as well as not only buying but an experiential shopping. Thus shift in consumer behavior in these emerging markets attracting world biggest players. Also the saturation in US retail market and other existing markets in developed countries forcing them to move in new market like India and china. Retailing in United States Retail Sector is the second largest industry in U.S. both in number of establishments and number of employees. The U. S. retail industry generates $3.8 trillion in retail sales annually ($4.2 trillion if food service sales are included), that is approximately $11,993 per capita. Wal-Mart is the worlds largest retailer and the worlds largest company with more than $312 billion (USD) in sales annually. Wal-Mart employs 1.3 million associates in the United States and more than 400,000 internationally. The second largest retailer in the world is Frances Carrefour. Retail Trends in other Countries China had initially restricted FDI in retailing to only joint ventures at 49 percent foreign holding and only at specified locations subject to a ceiling on the number of stores. Malaysia, Indonesia, Thailand and Japan have enforced zoning restrictions for mega-retailers. There are minimal capital requirements for foreign retailers in Sri Lanka. The Philippines has imposed â€Å"sourcing† and reciprocity requirements on foreign retailers. In Japan, mega-retailers must seek the views and permission of small local stores before opening a new store. In the US, major cities such as Los Angeles, California, Chicago and New York City have restricted the opening of Wal-Mart stores within city limits. France enacted the Raffairin Act that regulates the growth of hypermarkets larger than 300 square feet. In Thailand, the government has set up an assistance fund for local retailers due to the impact of mega retailers. Share of Retail Market in world economy: Country Total Market ( bn US $) U.S 4030 Taiwan 40 Malaysia 20 Thailand 32 Indonesia 75 China 325 India 360 Indian Retail Scenario History Traditionally Indian Retail can be traced back from Weekly Markets, Melas, Village Fairs in Small towns and villages to Kirana stores, PDS outlets, Khadi Bhandaar, co-operative stores in Urban cities. The wave of retail began with various textile manufactures like Bombay Dyeing, Raymonds, S Kumar’s, and Grasim foraying into selling the product through their outlets and competition among FMCG players driving the forces towards retailing. The evolution of retailing lead to an emergence of various modern formats like Shopping malls, Super-marts, Hyper-marts,Departmental Stores, Apparel Stores, etc. catering to majorly all sectors of society providing the all-important 3Vs – Value, Variety and Volume. Retail Boom In India Indian Retail Sector is at its inflexion point awaiting multifold growth. The Retail Industry’s Size is presently Rs 1, 44,253 crores out of which the organized sector contributes to a mere 4 percent Of the market size, fairly dominated by scattered, unregulated, unorganized players. Retail sector is expected to grow in tandem to the GDP growth-rate. This sector is slated to be the biggest contributor to GDP of around 10 percent and has promisingly generated ~8 percent employment in India, which is moving towards a larger generation of employment opportunities in the times ahead. Future Of Organised Retailing In India Due to the urban-rural divide, organised retail will grow in the metros and large cities, followed by semi-urban and rural areas. Thus India is on the verge of an enormous multi-fold growth of organised retail. In a span of just 5 years, organised retail is expected to expand in urban cities besides making an entry in semi-urban and rural areas. Presently, the organised retail market is 4 percent of the total retail, that is around Rs 67,310 crore and is expected to compound at 27 percent per annum, aggregating to Rs 1,75,103 crore (7.44 percent of the total retail) in 2010-11. The retail industry is assumed to grow at GDP growth rate. The retail revolution signals softening of inflation rate on an yearly basis, due to elimination of intermediaries in retailing and passing on of all the benefits to the consumer. The mantra expediting the retail growth is ‘Consumer is the King’. Penetration of Organized Sector Organized Share of retail sector is expected to increase to 8-9 percent in 2010-11 from 4 percent in 2007. Segmental Growth of Retailing Food and Grocery This is the largest vertical of 74.4 percent of retail size compromising fruits and vegetables, milk and milk products, staples, cereals, grains, pulses, processed food, ready to cook and ready to eat meals, spices and other eatables. This is least penetrated segment across all verticals of around 1.5 percent, being the most untapped pie. According to NSSO 60th round, 54 percent of the rural and 42 percent of urban expenditure was on food. Apparels Clothing and textile is a large organized vertical dominated by textile manufacturers Raymond, Bombay Dyeing, Vimal, and by big retailers like Pantaloon, Pyramyd, Koutons having ~16.4 penetration level. Increasing disposable incomes and change in the lifestyle needs has pushed the segment. Consumer Durables The electronics and consumer durable is the biggest organized segment penetrated to ~20 percent. There lies more unearthed growth in the verticals as the craze for electronic gadgets have been picking up with the advent of nuclear families. Home Dà ©cor and furnishing The demand for furnishing is going to be spearheaded by a huge demand for the real-estate, paving way to tap the unorganized segment. Presently only a few players like Gautier, Godrej, Durian function as organized entities. Jewellery and Watches Titan is the early entrant in the segment followed by MNCs Oyzterbay, Tanishq, Swaroski, Orra, Gitanjali, D’damas driven by demand for fashion accessories, and huge advertising and promotion campaigns. Beauty Care The organised players in Beauty Care are HLL (Lakme Salons), Marico (Kaya), Health and Glow are having a huge growth impetus. Footwear Leaving aside the Apparel, Footwear segment is forming a big pie in the organised retail sector, expected to grow to greater heights with foreign payers like Crocs Inc. Books, Music and gifts In addition to Tier-II and Tier-III cities, the habit of reading books and listening to music is picking up among the Tier-I cities. The stores like Oxford Bookstore etc are experiencing this upswing. Organized Retail Growth in Indian Cities The Retail sector contributes to around 36 percent of GDP in India and is largest employment generator. The sector is dominated by small-scattered unorganised regional players, large players contributing to meager 10 percent of the total pie. Organised retail is at its nascent phase wherein the large organised retail groups are having aggressive expansion plans to penetrate the Metros and Tier I cities and establish themselves amongst rural masses of Tier I and Tier II cities. There lies a challenge for retailers to experiment with new value formats along with developing customer loyalties. Since there will be demographic shift in population growth, urbanization and migration due to transition in urban household growth and income distribution. The total retail market in the top 67 cities in India in 2006 was Rs. 2.55 trillion, which is expected to increase to Rs. 3.91 trillion in 2011. According to CRISIL, around 87 percent of the retail opportunity comes from top 25 cities compromising Metro Delhi, Mumbai, Calcutta, Mini Metros Hyderabad, Chennai, Bangalore, Mini Metros Ahmedabad and Pune, Tier I cities of Kanpur , Nagpur, Surat and Ludhiana, Tier II cities Coimbatore, Chandigarh, Lucknow, Kochi, Jaipur and Tier III cities Vadodara, Vizag, Indore, Vijaywada, Thiruvananthpuram, Bhopal, Nashik and Madurai. The levels of penetration in the top 67 cities are expected to leap. Organized retail has been established in Metros and Tier 1 cities, other cities having negligible level of penetration Retail Formats in India: Conventional Formats Kirana These are food and non-food neighborhood counter stores, also called ‘mom and pop stores’ in western countries. These are big chunks forming the segregated and unorganised retail segment. These are family-ownedand- run retail-outlets picking the goods from wholesalers totaling to around 12 million stores across India. Mandis These are the largest chunk of unorganised retail catering to urban and rural masses. Mandis are physically located at different regions to enhance convenient shopping. The sellers bring across various products like eatables,vegetables and fruits, pulses, cereals, spices etc. The most prominent of them are sabzi mandis found in most of the localities across India. Village Haats This form is operating in rural areas where buyers and sellers gather once in a week or month from nearby villages and small towns to cater their livelihood and leisure needs. These haats are a source of entertainment and socialization among rural masses. Push Cart Vendors The are categories of vendors roaming from door to door in various localities selling fruits, vegetables, and other eatables, from which mostly housewives makes purchases that too on credit. Modern organized retail formats: Shopping malls Area -60000-700000 square feet Point of differentiation: Multi format, Multi products, Multi brand caterings, Lifestyle needs. Hyper market Area: 50000 – 100000 square feet Point of differentiation: Multi vertical Super markets Area: 5000-10000 square feet. Point of differentiation: low cost, low margin high volume, self service operations design to serve total need for food, laundry household maintenance products. Departmental stores Area: 20000-30000 square feet. Point of differentiation: single vertical , several product lines Apparels store Area: 20000-25000 square feet Point of differentiation: Multi branded, Single vertical, focusing on high consumers Specialty stores Area:-2000-5000 square feet Point of differentiation: Narrow product line with deep assortment ,multi branded, Single vertical on specific needs of the customers. Exclusive formats Area: 500-5000 square feet Point of differentiation: Owned/Franchised, Single products 8. Convenience stores Area: 200-500 square feet Point of differentiation: Located near residential area, open long hours, seven days in a week, limited product line, high turnover Advantages of conventional Modern Organized retail formats Conventional formats: Low operating cost Overheads. Proximity to consumers. Low operating hours. Strong relations with customers. Modern organized retail formats: Large bargaining power with suppliers. Range variety of goods. Quality assurance( Brand related, durability) Convenience Hygiene Business Models suiting Indian Scenario Cash--carry Wholesale Model Cash--carry is a form of retail trade in which goods are sold from a wholesale warehouse operated either on a self-service basis where customers settle the invoice on-the-spot or pay cash and carry the goods away themselves. The cash--carry player also performs many value-added functions, including selling and promoting, buying and assortment building, bulk-breaking, warehousing, transporting, financing, risk-bearing, supplying market information, and providing management services. Hub-and-spoke Model Retail Chains are entering residential areas with the hub-andspoke model, whereby one large store supports various smaller stores in the nearby residential areas. This is win-win model is well-suited to the Indian business scene where large stores obtain supplies from the warehouse and supplies to the consumers, involving both large payers acting as wholesalers and local kiranas as retail outlets. With efficient supply chain management, availability of space and proper technology in place, this will not take much time. The Piramyd Retail’s Trumart Stores (food and grocery) in Mumbai and Pune are based on a similar model. Growth Enabling Factors Higher Disposable Income The disposable income has been showing a rapid increase from the last few years and is expected to grow steadily because the proportion of the major consuming class (population having incomes higher than Rs 90,000) is expected to reach 48 percent by 2009-10 from 20 percent in 1995-95, at the 2001-02 prices, at a CAGR of 9.3 percent over the next 8 years leading to new consumption patterns due to increasing depth in the consumers’ pocket. Growing Working women population The propensity to spend in the case of working women is higher by 1.3 times as compared by housewives. According to the census report, the population of working women increased to 26 percent in 2001 as compared to 22 percent in 1991. Adoption of Nuclear Family culture The increase in per capita income paved way to increase the nuclear-family culture. The proportion of nuclear families as a percentage of total household population has increased as shown by fall in average household size from 5.57 in 1991to 5.36 in 2007, expected to fall further to 5.02 by 2011. This will fuel the growth of organised retail. Baby Boomer Effect The demographics of Indian population has a steep growth in earning population (15-60 yrs). In 2000, 593 million people (58.3 percent of total population) constituted the age bracket of 15-60 yrs – growing from an unprecedented level of 335 million people (54 percent of total population) in 1975 at a rate of 77 percent (CAGR of 2.3 percent) in contrast to a population growth of 64 percent (CAGR of 2 percent) over the same period of 25 years. Over the next 15 years, the earning population is expected to increase to 62.8 percent in 2015, translating into a population of 782 million. Growth in Urban Population Urbanization has increased at a rate of 2.7 percent over the last 10 years (1990-2000). In 2000, the urban population was estimated to be 281 million (27.7 percent of the total population). This trend is likely to continue and urbanization is expected to grow at 2.4 percent between 2000 and 2015. In 2015 the urban population is expected to be 401 million, constituting 32.2 percent of the total population. Robust Outlook towards Branded products Due to liberalization of manufacturing sector, various organized branded products have entered into Indian markets, thereby developing and widening the basket for branded finished goods. With the advent of International competition, new trends and lifestyles are evolving among India masses resulting into 10-15 percent growth in branded products. This has established the base for organized retail market in India. Growth in Retail Malls and various other new Formats Real Estate players like Raheja’s, Future Group, DLF, Omaxe, Piramal Group, Parsvnath, Unitech are developing retail malls and leasing out the retail spaces to various retailers of varied products making it a one-stop shopping destinations in urban and semi-urban cities. These shopping-cum-entertainment malls are wooing young buyers to increase their conversion rate backed by increasing foot-falls. Around 358 malls have come up by 2007, covering a total space of 87 million square feet, thereby pushing organised retail to new heights. Plastic Money becoming a greater Pie of credit The use of plastic money in the form of debit and credit cards has expanded multifold in last 5 years. The number of credit cards has grown at a CAGR of 28 percent and debit cards galloped by 140 percent. The customers have adopted the habit of electronic payments and leveraging their pockets shifting from basic needs to lifestyle products. Swot Analysis of Organized Stores Strength: As being technology intensive .these stores are able to forecast customer demand, shorten lead time reduce inventory holding ultimately save cost. Wide assortment show customer has variety of choice Weakness: Despite of high footfall the conversion rate is very low. As a result retail measure experiencing an ROI of only 8% to 10% Organized stores have less customer loyalty as compare to unorganized stores. Low customer knowledge Lack of personal touch Opportunities: Indian middle class is already 30 crores projected to grow to over 60 crores by 2010 making India one of the largest consumer markets in the world. According to KSA projections by 2015 India will have 55 crores people under the age of 20 reflecting the enormous opportunities possible in the kids teens retailing segments. Threats: High real estate rent. Poor Infrastructure Less develop shopping culture. Due to fragmented market high distribution cost. Swot Analysis of Unorganized Stores Strength: Located in prime residential area. Rental for large stores in these area are generally not available. They enjoy a near monopoly in area that is backward or do not have a population with sustainable purchasing power like rural areas. since organized retailer are unlikely to enter such reasons Weakness: Do not provide quality assurance. Less concern about ambience hygiene issue. Opportunities: Low capital requirements Proximity to consumers and strong relationship help them to gauge .Customer needs stock accordingly thus gaining more business. Threats: Increase in use of credit cards With huge stores coming up in catchments areas of 5-7 km of approachable distance larges chains planning to set up hub spoke, smaller stores. So the very existence of traditional store is in danger. Low or no bargaining power due to small scale of operations Due to smaller in size unable to stock a variety of goods. Provide not many options to the customers. Why Indian consumers want more experiential shopping today? The Indian consumer is changing rapidly. The average consumer today is richer, younger and more aspirational in his or her needs than ever before. Consumers now value convenience and choice on a par with getting value for their hard-earned money. A range of modern retailers is attempting to serve the needs of the ‘new’ Indian consumer. Today Indian consumers want not only buying but a full shopping experience. For this one of the important factors responsible is change in life style as well as disposable income. As per Indian consumer’s map , approximately 209 million of total household in India 6 millions are rich having annual income of more than US$ 4700 .this number were 1 million household in 1994 and 3 million households in 1999-00 thus this class is growing very rapidly. About 50% of these families are living in metros and spending more than eighteen billion annually. As per the need of these families around 62% market for premium products is concentrated in Mumbai, Bangalore, Chennai and Kolkata. But now retail market is moving toward big and also small cities . India’s 8.5% of the retail market concentrated in 8 big cities .As per an estimate among rich class top most 1 million customers comes under superrich category growing by 20% per annum and shows behavior similar to international consumers . While this segment is worth targeting for high-end premium products, it is not the key driver of the organized retail sector. The real driver of the Indian retail sector is the bottom 80% of the first layer and the upper half of the second layer of the income map (see ‘Map of India’s income classes’ below). This segment of about 40 million households earns USD 4,000-10,000 per household and comprises salaried employees and self-employed professionals. This segment is expected to grow to 65 million households by 2010 and is currently the key driver behind explosive growth in passenger car sales (USD 5 billion in 2004) and mobile phone penetration (over 70 million). The top 6 Indian cities -Mumbai, Delhi, Chennai, Kolkata, Bangalore and Hyderabad -are the darlings of India’s exploding economy. They represent 6% of the population, but contribute 14% of India’s GDP. They are the centers of business, finance, politics and the emerging sunrise industries such as IT, pharma and ITeS, which have put India on the global map. These cities are also the barometer of India’s economic development and most foreign investors have flocked here. Are Indian consumers are ready for organize retail? By the end of 20th century in Indian retail sector too many significant changes has taken place. The retailing industry, which in early1990s was dominated by the unorganized sector, is now going a drastic change with a rapid growth in the organized sector with the entry of many corporate groups such as Tata, RPG, ITC and Bennett Coleman Company. Now Indian consumers are much aware about domestic and foreign products by the different source of media, such as newspaper ,television and the internet Apart from this there are too many social changes like increase in working couples , increase in number of nuclear families , rapid Urbanization.goverment policies ,increase in availability of retail space , increase in disposable income , availability of educated manpower also catalyzed the growth of organize retail . Food retailing was the most important area where players like food worlds establishing their outlets all over the India. Beside it supermarket and departmental stores now replacing traditional grocery stores all over the India , by the entry of fast foods (McDonalds), packaged foods (MTR), vending machines and specialty beverage parlors (Nescafe, Tata Tea, Cafe Coffee and Barista) brought about significant changes in the eating habits of Indian consumers. Literature Review Indian retail sector still has long way to go till now many research work and articles have been return over Indian retail. These articles and research work mainly focus upon huge untapped markets in Indian retail. They mainly talk about the opportunities available in the Indian market for the growth of organized retail. Some of the important research paper and articles which inspired me and catalyzed my thinking process over this topic are: â€Å"The evolving retail market in India† was written by Dale Anne Raiss and Ranjan biswas working as partner and head of market at Ernst Young .In this report they talk about largely untapped potential in retailing in India. They also tal