Identification and Elimination of Bottleneck for Competitive Advantage Term Paper

Identification and Elimination of Bottleneck for Competitive Advantage - Term Paper Example Identification of Process Bottlenecks The implementation of Six Sigma Principle involved a step by step improvement of quality standard. The processes which improve the system’s overall quality often prove to be the ones restricting the capacity of the system and overall process. The constraints of the system results in inherent flaws and reduces the operational efficiency, thereby impacting the profits. The processes which act as a constraint in Mario Pizza Store increase the cycle time1 resulting in a decrease in the profits and leads to customer annoyance. The main constraints of the system are the order processing time and wait time for the customers (Shafer and Meredith, 2009). The order processing time includes the time spent in order acquisition and manufacturing of Pizza until the customer is served. The order acquisition by the waiters is a difficult measure to model and improve because of the presence of a human element. The menu points can solve this tangle giving a rather measurable indicator which can be worked on. The manufacturing involves the presence to required ingredients in the right shelves which are readily accessible by the kitchen staff (Stevenson, 2011). The processing time of the ovens is another indicator which can be easily monitored and improved by the utilization of automatic ovens and utilization of better technology. The automatic ovens can also help to reduce the kitchen staff. The second constraint highlighted in the process is the wait time of the customer which is inturn dependent on the length of the queue and seating capacity. The enhancement in seating capacity is a strategic decision involving serious financial implications and is not advisable because the same would result in under utilization of seating capacity during non-peak hours thereby increasing the maintenance costs (Jacobs and Chase, 2010). The improvement in the order processing time can reduce the waiting time as well which would reduce the overall cyc le time. The main constraint in the system causing a bottleneck is the order processing time whose improvement will definitely improve the waiting time. The emphasis should therefore be placed on the improvement of order processing time (Stevenson, 2010). 1Cycle Time: The total time a customer spends in the Pizza store from entry till departure. Improvement in Bottleneck Resource The order processing time can be reduced thereby optimizing the overall process capability. The introduction of better cooking oven, the availability of inventory and the placement of ingredients at the right place can significantly reduce the processing time. The placement of ingredients in readily accessible shelves will reduce the movements of the kitchen staff. Advanced cooking ovens will not only improve the processing time but the setup time as well. The availability of inventory will reduce the idle time of the ovens (Jacobs, Chase and Aquilano, 2005). Conclusion The correct identification, diligent analysis and successful improvements in a bottleneck enhance the overall performance of the system. The suggested measures will not only reduce the overall cycle time but will also be instrumental in increasing the profit margin as well as the customer satisfaction. The improvement in the core technology & inventory system will reduce the process time of bottleneck and perk up the system’s overall efficiency. As Goldratt said â€Å"

The Influencing Factors To The Current UK Housing Market Assignment

The Influencing Factors To The Current UK Housing Market - Assignment Example The national population size and its composition, urbanization, the level of economic prosperity, investor speculative activities, interventionist policies by the government, monetary policy systems, just to mention but a few, are among a host of dynamic influences that play significant roles in shaping housing markets both in developing and developed economies (Leamer, 2007). Given the fact that these factors affect housing markets in every country differently in terms of intensity and persistence, it is rather difficult to capture all of them in a macro modeling system applicable to all states (Meen, 2001). In fact, what holds in an industrialized nation’s context may or may not hold true for an emerging economy. As witnessed in the recent financial crisis whose causal determinant stemmed from speculations in the housing market, the intensity of speculative activities in this particular market differ across economies (Levin and Wright, 1997). The factors that influence the U K housing market are broadly categorized into two prospects; micro and macro-economic influences. Gross Domestic Product (GDP) as well as Gross National Product (GNP), the level of unemployment, rates of inflation, and rates of securing mortgages among other factors operating at the local level are classified as micro-economic influences. ... However, the period after 2008 has been of tough decision making for investors in the housing market. The era of good times ended with a bust following the global credit crunch and has been worsened by the recent occurrences of the euro debt crisis and the double deep recession that has persisted to date with devastating losses for investors across markets, both locally and internationally. Initiated by the U.S. subprime mortgage credit crush late in 2007, the intensity of crisis spread fast and wide to the extent that by early 2008, almost very sector in the UK had felt the pinch. Indeed, the drifts that started at the beginning of the first half of 2008 had reached both the residential and other business investment markets by the end of the second quarter (Shiller, 2008). The initial government stimulus package was being whitewashed under the watch of every investor. As the fallout from the crisis gathered drive, the strengths of the labor market weakened almost dramatically, leadi ng to significant increases in unemployment levels in every sector. Businesses had to survive whatever the costs and so sacrifices had to be made and the UK housing market was no exception. By 2009, news from the Office of National Statistics was not a surprise given the global economic performance; United Kingdom was officially in recession, having shed off 1.5 percent of its robustness in the fourth quarter of the previous year. A further drop of 2.5 percent at the close of the year further weakened the economy, causing a string of nightmares to investors (Office of National Statistics, 2009). At this point in time, unemployment levels had hit a new level high; 1.92 million,

Utilitarianism Notes Essay Example for Free

Utilitarianism Notes Essay – – – – – – – No Absolutes Morality Depends on individual circumstances Happiness is the most important thing Quality and Quantity of Happiness need to be taken into account The Measure of Usefulness or Fittingness for purpose an action may have Teleological Ethical theories such as Utilitarianism tend to rely on the principle of utility It is the way of measuring how useful an action is in bringing about the consequences that we desire Equality The Happiness of each individual person is equally important No Persons happiness is more important than anothers You can work out the right action mathematically. Not absolute rules but we would all make the same decision under the circumstances. No rules. Principles are used to govern right and wrong rather than rules in Act Utilitarianism In Rule Utilitarianism, J. S. Mill introduced some beneficial rules, which acted as guidelines Hedonistic Principle of Utility †¢ Egalitarian – – – †¢ †¢ †¢ Hedonistic Calculus – – – – Anti-Legalistic Harm Principle – – Put forward by Mill to avoid restricting the freedom of the minority. It states that each person can do whatever they want, as long as it does not negatively impact on the freedom of other people Teleological Ethics. †¢ In order to understand Utilitarianism, you must first study Teleological Ethics, which share many principles with Utilitarianism. †¢ Teleological Ethics is to judge whether or not an action is moral by purely looking at the result or consequence of the action. †¢ This is also known as Consequentialism. Teleological Ethics †¢ In Teleological Ethics, there are no moral absolutes. †¢ Teleological Ethics only consider the consequence of an action, and disregard the motive or circumstances. †¢ Teleological Theories are consequentialist (based on consequences) †¢ Actions only have Instrumental Value, not intrinsic value. (see table below to see definitions) Problems with Teleological Ethics †¢ How do you decide what a morally good or bad consequence is? †¢ There are many conflicting factors †¢ We cant tell the future, we have no way of knowing what the consequences will be! The Principle of Utility †¢ Teleological Ethical theories tend to rely on the Principle of Utility †¢ This is defined as the measure of usefulness or fittingness for purpose an action may have †¢ A Principle of Utility is a way of measuring how useful an action is in bringing about the consequences that we desire †¢ The Principle of Utility of Utilitarianism is Happiness. This is for the following reasons: – It is universally valued and desirable – Subjective (opinion matters) – However, it is also open to abuse as it cannot be easily defined. †¢ This links to Hedonism Hedonism †¢ Hedonism is the belief that happiness is more important than anything else †¢ Pleasure or happiness are often interchangeable and used to mean the same thing â€Å"Nature has placed mankind under the governance of two masters, pain and pleasure. It is for them alone to point out what we ought to do as well as what we shall do. † -David Hume Before Utilitarianism. †¢ Hume linked Utility with Happiness †¢ It is difficult to define Happiness †¢ Aristotle saw no difference between living well (flourishing) and living normally. Well being is part of the good life. This can include comfort and enjoyment Act Utilitarianism Act Utilitarianism is the earliest form of Utilitarianism. It was first put forward by scholar Jeremy Bentham †¢ Act Utilitarianism is a Relativist theory, which means that nothing is always right or wrong and the choice of actions depend on circumstances, which allows flexibility and is intuitive. †¢ It also rejects God, as there is no proof as to whether or not God exists. It also rejects the Bible and religion in general. This removes the need for faith which makes it a theory that can be supported by both religious and secular people. †¢ There are no absolute rules in Act Utilitarianism, which means that there is no unfairness and is a more flexible theory. This makes the people more important than the rules. †¢ Act Utilitarianism uses a Hedonic Calculus to work out the right action for people to do. This creates a simple, objective, mathematical, tangible and logical way of working out what is right and wrong. †¢ It is also a Hedonistic theory, this means that happiness is more important than anything else. This is good because we all agree that happiness is good, and an objective base for morality (meaning of life) which fits in well with modern society. â€Å"The good is that which will bring about the greatest sum of pleasure and the least sum of pain for the greatest number† -Jeremy Bentham Hedonic Calculus. †¢ The Hedonic Calculus is a formula that can be used to work out the right action mathematically †¢ It is simple, objective, mathematical, logical and tangible. †¢ The Hedonic Calculus uses the following factors to establish the presence of happiness: Rule Utilitarianism Rule Utilitarianism superseded Benthams Act Utilitarianism. It was put forward by scholar John Stuart Mill, who had learned about Utilitarianism for most of his life, as his father James Mill was a colleague of Jeremy Bentham. Rule Utilitarianism. †¢ Mill argued that not all forms of happiness or pleasure were of equal value, which was seemingly what Bentham was implying †¢ He also recognised that, in life, it is easy to settle for the more immediate and sensual pleasures, rather than the nobler and more refined ones. †¢ Mill goes beyond the Hedonic Calculus of Act Utilitarianism by recognising that there are many different ways of assessing its value †¢ Mill was concerned to link his utilitarian theory with Jesus teachings by claiming that to love your neighbour as yourself constitutes the ideal perfection of utilitarian morality. †¢ Mill also suggested a positive place for rules within an overall utilitarian approach. His one rule that he introduced was known as the Harm Principle it stated that everyone should be able to do what would make them happy, unless the majority of people affected, are negatively affected. †¢ Mill stated that general rules such as the Harm Principle should be obeyed as they give overall benefit to society, but they can be broken in exceptional circumstances. â€Å"It is better to be a human being dissatisfied than a pig satisfied† -John Stuart Mill. Strong and Weak Rule Utilitarianism †¢ Strong Rule Utilitarianism holds that one should never break a rule that is established on utilitarian principles †¢ Weak Rule Utilitarianism holds that there may be situations where breaking the rules is acceptable, in order to bring about the greatest good for the greatest number, but generally keeping the rules (eg. Telling a lie is generally wrong, but there may be circumstances where it acceptable in order to bring about the greatest good for the greatest number). Rule Utilitarianism Preference Utilitarianism †¢ Preference Utilitarianism superseded Mills Rule Utilitarianism. It was put forward by several scholars, who advocated it over a period of time. †¢ They are: – Henry Sidgwick (1838-1900) – R. M. Hare (1919-2002) – Peter Singer (1946-present) †¢ Preference Utilitarianism uses Preference over Happiness or Pleasure as the Principle of Utility. †¢ Preference Utilitarianism also takes other factors into account, such as duty †¢ This means that most people would get what they wanted. Prima Facie Obligations †¢ â€Å"Prima Facie† – At First Sight †¢ This is the idea that we do not value strangers as highly as friends or family †¢ Most of us judge morality as ‘agent relatve’, we will favour some people above others. †¢ Utilitarianism requires us to judge all people equally and not consider Prima Facie obligations †¢ This is a criticism of Utilitarianism as to abandon prima facie duties seems to go against all instinct †¢ Some people argue that people should be treated as ends in themselves and not means to an end. †¢ It is necessary for a utilitarian to defend against this position. Motive Utilitarianism †¢ Henry Sidgwick put forward a theory of Utilitarianism which became known as ‘Motive Utilitarianism’ †¢ It states an action can be considered to be good if its motive was to bring about the greatest happiness for the greatest number, regardless of the actual outcome (which links to Situation Ethics).

Threats To Ict System And Organisations Information Technology Essay

Threats To Ict System And Organisations Information Technology Essay Scanners Various methods are used by people to attack systems using scanners. People are able to download scanners from the internet in order to scan addresses and obtain information about TCP ports. People can discover IP addresses by mapping using DNS. Hackers use this potential tactic assuring what systems are active and available to hack. Range of addresses This is a scanner which is very simple, visual and fast at scanning as it searches for a range of addresses. Deep probe in order to reveal essential information of a device then completing a deep probe is the useful way moreover, it can also be used when there is a remote fault. Scanning a wireless system If there is no encryption can result wireless systems to be very vulnerable. When looking at mobile networking, wireless access points need to be established as they can be accessed when connected to the laptop, PDA, or mobile. Windows has a feature that contains a tool that can allow you to click on a network icon for your wireless network connection. ARP poisoning Within the system these are known as switch based networks that are very secure as they create micro-segments. However, there is still an issues of attack in many networks. In order to tackle this problem, the memory must be monitored of many network by checking MAC address as they appear in locations more than once: here is a diagram to help your understating Default Gateway Victim Victim Default Gateway Man in the middle Magic disk are known to be boot disks that can be downloaded on the internet for the purpose of restarting the computer and subvert the operating system. There are some very good magic disks for instance the ultimate boot CD that can resolve issues of viruses and Trojans moreover, drive, hardware and operating system failures. In order to avoid anyone using a magic disk it is vital is password lock the BIOS and also USB sticks, floppy disks and CD/DVDs should not be used as boot devices. Key loggers Key loggers are applications that are used to record key stroke also can be used for mouse activities then interestingly sends the information to a file or in some case that are often used remote network location. There are very difficult to track as they are hidden but can be found using anti-virus software application. If suspecting there is a threat, run a protocol scanner, which works by looking at contents of every data packet. Access causing damage to data or jamming resources Unauthorised access to software can result to damaged data or restricting resources. There are attacks that can access systems without the need of damaging however, an intrusion can always have an effect on the system. Virus Attacks in all computer systems, virus attacks can occur when rogue code has entered in to the system. Viruses work by hiding themselves in ordinary executable code. They can damage the system by opening and closing the CD/DVD door, swapping key responses or can spread themselves by self reproducing and can serious damage the hard drive. There are virus scanners which will detect a virus by opening the file and scanning the code. Trojans Trojans are programs with a hidden identity and seem to look as a program or a file in which it can be normal or harmless to your PC. Worms Worms have a process of forwarding through the use of emails from the data of your contact list. Piggybacking, Tunnels and probes Knowledge is required for data for when forging data or spoofing and that knowledge network programming languages ranging from; Java, C++ or VB.NET. Hackers have the ability to hand craft a data packet in order for an application to be forced or information given away by server, lead to a service attack or piggyback/tunnel in which that happens into a system via an acceptable protocol. Phishing and Identity theft This is a recent developed method that allows unauthorised to systems. Phising works by luring people into showing their personal information in which this is done through social engineering for instance; when you receive emails supposedly to be from banks saying ISP etc. asking you to follow this link to lead you to their site in order for you to change your details in which that can be a HTTPS which that can be in operational. Natural Disasters Natural disasters can occur to many systems ranging from power outage, flood or fire leading to serious major damage. Organisations have computer systems that are specifically built to cope with these series of issues. The disaster policy have several ways to implement the following: Remote storage of all data to be done in daily back up Duplication of critical servers Malicious damage constantly there are malicious damages occurring internal and external to systems. Malicious damage can be caused by external hackers. The hackers then attack the systems. There are many security ways of preventing this however, hackers always find a way to do what they do best. Technical Failure There is always technical failure that occurs a lot now at days for instance when sever storages are lost, or bad internet connection that can cause disruption to the whole organisation. The large use of network technology for instance voice, video and CCTV can lead to a commercial damage and disrupt the security of the system. Human Errors Human errors occur unpredictably however, it does happen very frequently due many things for instance being forgetful, ignorant, or having lack of knowledge. This then results to system failure. Users can forget to back up data which then leads to loss of data is something happens to the system etc. Theft An Organisation or individuals can be damaged heavily in which that can be long lasting impact due to theft of data. Theft occurs in the cyber sense in which that is known as to be hacking, or physically removing data by CD/DVDs, memory sticks etc. Integrity and completeness of data This is a critical matter integrity and completeness of data as damaged can be caused if there is incorrect data. Incorrect data can result to distress and legal action especially the data in medical records, police systems as well as credit reports. You need to have appropriate people to check the data correctly maybe of customers or personal details by asking a colleague or customer to check if correct. Physical Security Systems can be safe with the latest the latest anti virus and firewall however, that is all useless if anyone can have access to the sever room and manages to get critical data on to a USB memory stick by copying the data. In organisations there should be security features that need to be present; lock and key security, equipment identificatyion, CCTV, Detection of intrusion etc. Lock and Key Security There is a need to secure devices such as laptops by inserting a padlock chain. In buildings there are many locks and key systems that operates a system that is master/submaster system. Equipment Identification this involves stolen properties identified for instance if a computer from school/college is stolen, it can be identified from the marking clearly showing ownership and origin which can lead to prosecution. Equipment can be identified through the use of indelible ink which labels the property of the owner in which it is invisible and ultra-violet sensitive ink. CCTV (Closed circuit television) This involves cameras used 24/7 in monitoring people or events. There are several advantages to its use for instance, central centres that are centralised can be monitored, a record of 24/7 events are maintained, and lastly mentioning that CCTV is at present to prevent bad behaviour to occur. Intrusion detection systems intrusion detections are used by many organisations which can detect human presence in many ways. The operate through various ways for instance, body heat is sensed by passive infrared, detect many movements through the use of microphones, doors and windows have circuit breakers for access etc. Staff visitor identification systems many from small to large organisations have systems that can identify staff or visitors in order to prevent unknown people to access. People can be identified through the use of identity cards in which it is a must for everyone in the premises to wear them. Biometrics Biometrics involves the use of finger printing to recognise, retinal scans and voice recognition. Fingerprint recognition this biometric form is commonly used in detecting in crime scenes. Our fingers contain a water solution which enables the detection on finger printing to work. There are several scanners that finger prints by detecting ridges in our fingers. Finger printing can also work in identification for passports and visa. Retinal Scans The retina is located at the rear of the eye and it is very similar to a finger print as it contains unique configuration. However, there is a difference between them as a finger print can be changed when the skin is removed through cuts or burns whereas it is impossible for the retina to be changed unless someone attempts to tamper with the eye bow which is highly unlikely. Iris scanning This is another unique identification eye method which is the iris. The difference between the retina is that the iris can be scanned when the recipient is wearing glasses or contact lenses. Voice Recognition This form of biometric is not being commonly used as voice can change due to various reasons for instance if someone is ill, stressed or has a throat infection that can affect someones voice. Software and network security Organisations all need to have security, techniques to manage data and technologies in order to combat intrusion and superverion of computers that are networking to prevent data being damaged or resources being affected. Encryption Encryption involves the conversion text, images and media information in to a format. RSA encryption is a Ron Rivest, Adi Shamir and Len Adleman in they are mathematicians who enforced the public/private key encryption through the use of prime numbers. In encryption there are many ciphers that exist for instance Caesar cipher, in which relies on simple key of changing one letter with the letter a fixed number of places down the alphabet. The operation of this works by using shift of four places meaning A becomes E and B becomes F etc. DES (Data Encryption Standard) is a cipher uses key 56 bits in length in which this can be mathematically explained. A public/private key can be used by RSA encryption; with an example of how the security certificate is issued by a website. As the creation of a key is done the certificate is a public key part of the exchange. Call back Dial up systems use call back where remote workers or network administrators are able to dial into a network or devices that have network and it will then call them back. In order to call back the number is pre-configuared. Users are unable to connect from any location but only the ones which are trusted and registered lines. Handshaking When data is being sent through a medium in WAN systems it in which it is not trusted, in order to obtain the trust the devices are each tested in a challenge as it carriers username and password in order to indentify the device. Diskless networks There are common ways data is stolen for instance when data is transferred from a computer to a mobile device storage. Backups Backing up data is important in order to restore critical data to assure that it is safe and secure, if data is not backed up very frequently will result the organisation loosing data in which that can be costly. Audit logs Audit logs are used for the purpose to keep records of network and database activity to also have a record of who has done what, when they did it and where. There are various purposes for instance, to maintain records that are detailed on how many systems are being used. Syslog is a commonly used system that is able to store simple, auditable records system activities. Firewall Configuration This enables users to be able to remove filters depending on various conditions: IP Addresses: Every machinery running of the internet each has an assigned address called the IP address. The IP addresses consist of 32 bit number and can be understood as octets in number which is decimal dotted. Domain Names: The sequence of numbers that produces the IP addresses can be hard to be remembered since a change of IP addresses tends to occur. Norton Security has a firewall as well as the Norton 360. How to check your FIREWALL settings Windows has a firewall that can be configured through control panel by opening it. The exceptions tab need to be selected and you will view a list of automatically configured expectations. You then select the add pot option. Virus Protection software Firstly, computers can be a victim of virus, worms and Trojan attack from the internet access as well as emails. There are various ways of protecting the computer from such things which are sadly created by virus writers A virus scanner can only be used when the user initiates it. There is a virus start up scanner that begins to run as soon as the booting process begins by checking for sector viruses. A memory resident scanner software checks for incoming emails as well as browser document by doing an automatic check on the environment of the computer. There are various types anti viruses all ranging with different abilities and some are much more secure than others and can be downloaded on the internet. These anti viruses can work through doing file emulation, file analysis, Heuristic-based detection, Malicious activity detection and Signature based detection. An anti virus basically examines the files for known recognisable viruses through the virus dictionary as well as to identify unrecognisable activities of behaviour in the computer to see if an infection may be occurring. A virus dictionary consist of list of viruses known and to be put by the producer of the software and so when an anti virus detects a virus it then refers to the dictionary to confirm, then initiates the deletion of the infection or it can quarantine the virus in order for it not to be accessible to other programs as well as stopping it from spreading or the attempt re-creating its self. Anti viruses also consist of suspicious alert in which it immediately alerts the user if it is suspecting or has suspected of a threat occurring then it ask the user if they want to proceed or what to do. The most destructive and spreads widely is argued to be the macro viruses, and mostly affects Microsoft as they need to overcome their security flaws in the out look in order to pr event this destruction occurring to the documents. A common way how viruses normally access the computers is through networking of local networks even through the internet by going through unprotected security patches which can be holes in the software or having an infected sent thought the use of email, downloads or disk sharing. Some of the viruses may set in to Excel or word file or has been created to initiate through email, and as soon as the computer it is infected it can carry on its destruction to other computers without the awareness from the user. Anti virus software updates are highly vital as new viruses can be created and the older softwares may not be able to protect you from it. VIRUS It is called a virus because it spreads everywhere and enables data to be deleted as well as corrupt files. WORM Worms have a process of forwarding through the use of emails from the data of your contact list. TROJANS Trojans are programs with a hidden identity and seem to look as a program or a file in which it can be normal or harmless to your PC. POLYMORPHING This is a clever ability a virus has for when changing its appearance, size, signature for every turn it attacks the computer because it makes it difficult for a virus software to recognise it. Software Utility Purpose Screenshot VIRUS PROTECTION Anti-Virus Protection Anti-Spyware E-mail Scanner ID Protection Link Scanner Resident Shield VIRTUAL PRIVATE NETWORKS (VPNs) Organisations are able to communicate from site to site in a public system through the use of VPN for instance the internet, via tunnel in which that is the route for all encrypted traffic. VPNs have a trusted connection on a system that has not been trusted. Passwords Managing passwords is very essential, organisations must ensure that the protection of the password is very safe to prevent troublesome. If the password is forgotten will lead to many problems. The password must not be written down Change the password for at least every 3 months Put a very strong password Software Update Software update is very important as it ensures that the system is safe from possible faults and vulnerabilities from various application. When the software updates it is an automatic update in order to remove the need of worrying on the update of the system. REFERENCES USED BTEC National Information Technology Practitioners Book 1 by Jenny Lawson

The lost boy :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  `  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Abbie Rader Title: The lost boy Author: Dave Pelzer Publisher: Health Communications, Incorporated Publication Date: September 1997 Number of pages: 250   Ã‚  Ã‚  Ã‚  Ã‚  Lost boy is a follow up to Dave Pelzer’s book A Child Called It. This Novel Is a Auto-biography by Dave Pelzer. It follows his experiences in the foster care system. After being taken from his mother Dave goes from one foster home to another and he describes his life there.   Ã‚  Ã‚  Ã‚  Ã‚  The Novel starts out where it left off in the novel A Child called â€Å"It† which is his mother as always abusing him. To better knowledge you on this book the first paragraph of this novel reads ( I’m alone. I’m hungry and I’m shivering in the dark. I sit on top of my hands at the bottom of the stairs in the garage. My head is tilted backward. My hands became numb hours ago. My neck and shoulder muscles begin to throb. But that’s nothing new- I’ve learned to turn off the pain. I’m Mother’s prisoner.) This nine years old boy was treated worse then the animals he lived with. He was told when to move, when to eat, and when he was aloud to sleep. This novel takes you threw him being taken from his mother which made him a ward of the state to going threw series of foster family and also in a juvenile detention center.   Ã‚  Ã‚  Ã‚  Ã‚   I think that everyone in the world should read this book because it is a very indebt novel. Any one that wants to pursue a career dealing with child abuse or anything related to it should also read this book so they can see a abused child’s point of view. The main reason that I love this book dearly is because it is a very emotional novel and also because it really metaphorically put you in Dave’s life situations.

Heathcliff of Wuthering Heights :: Free Essay Writer

Wuthering Heights centers around the story of Heathcliff. The first paragraph of the novel provides a vivid physical picture of him, as Lockwood describes how his â€Å"black eyes† withdraw suspiciously under his brows at Lockwood’s approach. Nelly’s story begins with his introduction into the Earnshaw family, his vengeful machinations drive the entire plot, and his death ends the book. The desire to understand him and his motivations has kept countless readers engaged in the novel. Heathcliff, however, defies being understood, and it is difficult for readers to resist seeing what they want or expect to see in him. The novel teases the reader with the possibility that Heathcliff is something other than what he seems—that his cruelty is merely an expression of his frustrated love for Catherine, or that his sinister behaviors serve to conceal the heart of a romantic hero. We expect Heathcliff’s character to contain such a hidden virtue because he resembles a hero in a romance novel. Traditionally, romance novel heroes appear dangerous, brooding, and cold at first, only later to emerge as fiercely devoted and loving. One hundred years before Emily Brontà « wrote Wuthering Heights, the notion that â€Å"a reformed rake makes the best husband† was already a clichà © of romantic literature, and romance novels center around the same clichà © to this day. However, Heathcliff does not reform, and his malevolence proves so great and long-lasting that it cannot be adequately explained even as a desire for revenge against Hindley, Catherine, Edgar, etc. As he himself points out, his abuse of Isabella is purely sadistic, as he amuses himself by seeing how much abuse she can take and still come cringing back for more. Critic Joyce Carol Oates argues that Emily Brontà « does the same thing to the reader that Heathcliff does to Isabella, testing to see how many times the reader can be shocked by Heathcliff’s gratuitous violence and still, masochistically, insist on seeing him as a romantic hero. It is significant that Heathcliff begins his life as a homeless orphan on the streets of Liverpool. When Brontà « composed her book, in the 1840s, the English economy was severely depressed, and the conditions of the factory workers in industrial areas like Liverpool were so appalling that the upper and middle classes feared violent revolt. Thus, many of the more affluent members of society beheld these workers with a mixture of sympathy and fear. In literature, the smoky, threatening, miserable factory-towns were often represented in religious terms, and compared to hell. The poet William Blake, writing near the turn of the nineteenth century, speaks of England’s â€Å"dark Satanic Mills.† Heathcliff, of course, is frequently compared to a demon by the other characters in the book.

DHL Company Essay

DHL is a laregest company in the world founded by Andrian Dalsey, Larry Hillblom and Robert Lynn in San Francisco 1969, and DHL is part of the Deutsche Post DHL group brand with a vision to become â€Å"the logistics company for the world†. DHL promise to customers is to provide simplifying services and sustainable solutions and to always demonstrate respect without compromising on results. Branding is the most effective DHLs factors of any business whether large or small, retail or business-to-business. An effective brand strategy gives a major edge in increasing competitive markets. DHL is international company in the world by present in over 220 countries and territories across the globe. For its contributions in past 40 years, DHL has become the global leader of the international express and logistics industry to solve the customer fulfill needed and want. 1. Do you think DHL’s branding strategies are suitable for the 21st century? Why or Why not? DHL’s branding strategies are suitable for the 21st century because is the age of modern technologies and namely information technologies. Technology environment is vital part of every business that rapidly moves of forward. DHL try to adapt the changes and make work in their customer favor. Now people run of time and final product must delivered in safely. The DHL brand stands for personal commitment, proactive solutions and local strength worldwide. DHL has been synonymous with fast, reliable express and forwarding services around the world. Depending on its deep understand of global internet and local market, DHL provides professional service in express, air freight and ocean shipping, ground transportation and international postal service areas. DHL and encompasses four divisions to serve customers. i) DHL Express: DHL Express transports urgent documents and goods reliably and time from door-to-door in more than 220 countries and territories and operates the most comprehensive global express network. DHL Express also provide courier and express services to business and private customers. The principles of providing a fast and focused express service, without losing sight of the importance of human touch, remains unchanged. The need to meet the hugely differing demands of local and global markets. DHL created a service that offers a choice of Time Definition and Day Definition delivery options together with a range of Same Day possibilities. ii) DHL Supply Chain CIS: supply chain is global market leader in contract logistics, providing warehousing, managed transport and value-added services and offers solutions for corporate information and communications management. DHL try to solve customer problem, they try to listen and identify growth objective, key customers, profitability goals, competitive issues. iii) Global Forwarding, Freight: are divided by rail, road, air, and sea to carry goods. In its daily business DHL Global Forwarding takes care of a variety of customers’ logistics needs from standardized logistics operations and multi-modal transport solutions to highly individualized industrial projects. Today, worldwide leader in air freight forwarding with more than 10% of the market. And international No.1 in ocean freight. iv) Global mail: DHL international global mail expert in providing customized solutions for your mail and business to business parcels by maintaining one of the world’s largest delivery network. Largest network for international mail dispatch, offering customers complete dispatch solutions for all international mail services from a single source, with direct links to more 200 countries. 35 sales offices and 40 production centre worldwide. Numerous cross-border solutions for customers mail shipments and just objective their satisfaction. The changing pace of globalization and the selling power of the internet now enable our customers to develop business connections around the world at any time, serve the customer and break into new market. To get trust from customer, DHL proven track record system to ensure maintain the high delivery performance standards to customers expect from a company. 2. Evaluate the effectiveness of THREE (3) tires strategies for their customers. How this strategy does help them in future to sustain their market positing? Do you have any other better idea that can help DHL? DHL try to know the customer life cycle deeply, DHL segments its customer different groups. According to different customer needs, customer segmented as strategic customer, long-term relationship customer and normal customer. Strategic customer is someone who has large amounts of logistics needs or  complex supply chain requires. Tier 1 – top customers, managed by Global Customer Solutions (GCS) globally DHL develops strong customer relationship to understand and know customer views. By greats understanding of customer, the company can adapt the specific service to fulfill customer needs. Usually, DHL Company always finishes their service optimally due to its excellent personal approach. DHL see to its that customer’s goods get to their final destination with maximum reliability. DHL try to attracting new customer but still to focused on old customer’s need to prevent losing those customers. In addition, the Global Customer Solutions which is launched for top 100 customers also make a great contribution to company and customer to create win-win situation. Tier 2 – other multinational customers, managed by individual business units globally The leading companies devise and evaluate their marketing strategy to survive and keep up with rapid transformations in dynamic and competitive environment. Along with the globalization and the development of technologies, more and more companies have to realized how complex the competitive situation is today. To respond to the highly competitive environment, DHL companies have to look for an approach to develop themselves from â€Å"inside† and â€Å"outside†. Tier 3 – thousand of local customers, managed by individual business units locally. As the biggest logistics company, the main service of DHL is to deliver goods or mails all over the world. DHL staff can speak local language to ensure the communication between customer and them is easy. 3. How do you assess DHL’s approaches to increasing globalization? What would be the main challenges for DHL in 21st century due to the Globalization? As a manager of DHL, how do you anticipate these challenges? Justify.